Social Media Unicorn’s Top 5 Can’t Miss Cannabis Industry Parties

 Social Media Unicorn’s Top 5 Can’t Miss Cannabis Industry PartiesIt’s a big week in the Las Vegas cannabis industry – with both ArcView *and* Marijuana Business Daily Conferences there is a slew of wonderful weed-filled events! Here are our Top-5-Can’t-Miss-Parties if you’re looking to connect with cannabis industry hot-shots from far and wide! C-LAB Las Vegas […]

Lunch with Whoopi Goldberg

The Social Media Unicorns sat down with Whoopi Goldberg for lunch at Echo & Rig to celebrate the star’s 62nd birthday, talk cannabis, and why she loves the fabulous city of Las Vegas. And boy, was it magical! The lunch kicked off with our very own CEO, Krista Whitley interviewing The View personality, Whoopi, who got […]

Social Media Burn Out – When Working in Social Media Makes You Hate Social Media

We’re living in the age of information, where connecting with people from all different walks of life is only a few keystrokes away. And what a wonderful world it is! However, working in social media can make maintaining your personal social media feel like, well, work. Here are some tips to keep your creative juices […]

Growing Knowledge: Ask a Grower

Are you curious about where your weed comes from? Who is growing this cannabis? What is their experience cultivating my medicine from seed? It has always intrigued me, but it never occurred to me to talk to my master grower father until I got into the cannabis industry. My dad, Duane Cattanach, owns Eagle Green Farm, […]

How Cannabis Helped Relieve my IBS Symptoms

A lot of people have asked me recently how cannabis specifically helps my IBS symptoms. I’m happy to share, because cannabis is medicine and cannabis promotes unity and community in a way that’s unlike any other medication!    Let’s start with a little background.I have had tummy troubles for as long as I can remember, but […]

Get Connected: Be Vulnerable

 The Internet is connecting people everywhere every day. Why do we want to connect? To feel community, to not feel alone in our thoughts. One of my favorite aspects of cannabis is its ability to connect people. Combining cannabis and the Internet has been refreshing and exciting! Learning about branding has shown me how much […]
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Children and Cannabis

Children and cannabis don’t seem like an ideal pairing for many folks. I appreciate why. When individuals under the age of 25 consume cannabis it can affect memory and brain development, so just the very topic of children and cannabis can be a conflict. As a mother and cannabis entrepreneur, I have been transparent with […]

VaporSlide Product Review

As a human, I came ready-made with a whole host of physical ailments – including anxiety and IBS. Because of this, I have turned to medicinal cannabis to manage my symptoms, rather than a host of prescription drugs that have unwanted side effects and can interact negatively with each other. I have always been a […]

Reclaiming the “Stoner” Image

As I get older and grow further as a cannabis professional I find myself cringing at words like “pothead” or “burnout” because it paints this picture of lazy good for nothings smoking copious amounts of bong bowls on their couch. Being a “stoner” is about more than just being a cannabis consumer it’s about integrating […]

5 Ways Cannabis Changed My Life

5 Ways Cannabis Changed My Life 1. Cannabis improved my grades.It was never my intention to get high before doing homework. But one day I forgot to do a discussion post and had already indulged in my nightly toke, so I had to write it high since it was due that hour. It was the first […]

A Medical Patient’s Experience in a Recreational Cannabis Market

When the State of Nevada announced it’s plans to implement recreational cannabis sales on July 1st of this year, I was elated. Cannabis has not only been proven to have medicinal benefits for a wide variety of health issues, but it can also induce relaxation, creativity, an elevated mindset, and even can help you lose weight! […]
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Vegas Cannabis Summit Breaksdown the Ins and Outs of Advertising

The newly launched adult use market in Nevada has opened its doors for a variety of opportunities in the cannabis industry without ever touching the plant. Social Media Unicorn’s CEO Krista Whitley is among the panelists slated to support the leading cannabis professionals operating in the emerging Nevada, California and national marketplace.The Vegas Cannabis Summit presents leaders […]
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Here’s How Social Media Has Changed Everything

From digital advertising to crowdfunding and social justice, ever since the inception of MySpace, Facebook, and Twitter social media has changed the way the world communicates. A newly released infographic “The Conservation Prism 5.0”  might be the key to grasping today’s complicated and ever crowded social media landscape. Originally launched in 2008 by Brian Solis, an author and digital analyst […]
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Here’s Why Cannabis Collabs Are the Next Big Thing

When it comes to growing your brand, strategic partnerships can be a highly effective way to build your businesses.This is particularly true in the new legal cannabis space. As more and more new states legalize marijuana for both medical and adult use, this offers a unique opportunity for existing cannabis brands to grow nationally through partnerships with […]

RETAIL MARIJUANA IN LAS VEGAS: Reality Check Over Fairy Tales

If you’re watching the evening news across the nation about Las Vegas’ retail marijuana industry, you may find yourself convinced of some pretty inaccurate information. As someone who has lived here for 18 years and been involved in the industry since early days, it is my pleasure to provide a reality check. Here are some […]

3 Social Media Pro Tips To Gain Brand Exposure

Social media has drastically shifted the way we communicate on an interpersonal level. From keeping in touch with the day to day lives of family and friends to dramatically shifting the way consumers choose products and services, some would argue social media has overtaken our daily lives. To mark this major shift in marketing, advertising and sales, […]

Advice From a Baby Unicorn

Almost everyone I know has a Twitter, Facebook, and Instagram. It’s not uncommon to utilize these platforms for personal use every day, multiple times a day. In fact, social media has become such a huge part of our lives that it’s changing the ways in which companies are connecting with their consumers. But what do […]
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4 Things You Should Know About New Recreational Cannabis In Nevada

Nevada’s new cannabis laws go into effect on July 1st.This year alone the city has welcomed more than  17,000,000 visitors and that doesn’t even include the summer months.Come July 1st Nevada locals and the millions of visitors age 21 and up will soon be able to walk into a dispensary and purchase cannabis similar to dispensaries in […]

Everything You Need To Know About The D.C. Cannabis Scene

Our nation’s capital legalized cannabis back in 2014, but there’s no tax-and-regulate system in place, meaning there’s still a long way to go before D.C. becomes the District of Cannabis.Here at Social Media Unicorn, our team is constantly keeping our fingers on the pulse of cannabis scenes across the nation and abroad. If you’re heading to […]

Becoming a Unicorn

The first month of a new career always brings fear and excitement.I’m glad to say that here at Social Media Unicorn it has been a lot more excitement than fear. Everyone is great! Not only is my entire team fun to work with, they all have an in-depth knowledge of the cannabis culture and the […]

The Endocannabinoid System

The Endocannabinoid SystemAn appropriately titled 2013 survey, “Ignorance Is Not Bliss,” revealed that only 13 percent of U.S. medical schools teach the endocannabinoid system to future doctors. With more and more patients are turning to it for relief, there’s certainly a need to be familiar with the endocannabinoid system.The human endocannabinoid system (ECS) is a […]

Priceless, Teamwork

This is a story about teamwork. I just finished working on an oil project in northern Alberta. In the last week of work I moved 10 million dollars in equipment.  Now the equipment wasn’t big, It wasn’t heavy, but the internals in it were so delicate that every move was preplanned. Every member of the […]

New Trending Topics in Cannabis: Summer 2017

Cannabis culture is always in flux. With a community that spans nearly every possible consumer demographic, it can be hard to nail down trends, but a glut of new products on the west coast has shed some light on the cannabis industry’s not-so-distant future.  Read on for our favorite new trends – ones we believe will continue growing […]

The Most Useful Social Media Automation Functions

Did you know that you can put your brand’s social media activity on auto-pilot? It takes some strategy, just like anything else. But there are tools out there that can definitely make you feel like a one-person social media department. These tools have many different functions, and not all of them are going to be useful […]

How to Elevate the Cannabis Buying Experience

When we talk about an “elevated experience” in the cannabis industry, we’re not just talking about getting high. It’s a phrase that embodies the community’s mission to eliminate negative stereotypes through responsible consumption and education.Think of it as brand strategy with the consumer in mind; you always want patients to feel comfortable, confident and informed […]
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An Introduction to Common Cannabis Advertising Regulations

One cannot enter this space without being bombarded with information about laws, policies and cannabis advertising regulations. It’s undoubtedly the world’s most strictly regulated industry as it emerges from nearly a century of social and political banishment.That being said, advertising and marketing cannabis stores and products is still an issue. Sometimes because advertising outlets still […]

7 Points of Research & Evaluation for Cannabis Infused Product Brands

Selling cannabis infused products in the modern era is a big business game. Infused edible and topical brands must remain extremely current on the state of the industry in order to keep providing a viable product. Below are our key points to note when researching and re-evaluating your cannabis brand.Your Competitor’s BrandingLooking at your competitors is how […]

3 Lessons Learned as a New Unicorn

3 Lessons Learned as a New UnicornA new job always comes with a learning curve, and being a Unicorn is no exception. Within my first month, I’ve learned three very important lessons that will always stay with me. Find What Works For YouOver the years, the adult-skill that I have struggled with the most has been time […]

Are Expensive Listing Sites Worth It For Dispensaries?

If you’re a marijuana retailer, odds are you have been eyeing investments in some of the major dispensary listing sites for the industry. These websites allow dispensaries to literally put themselves on the map, establishing a “home base” online with detailed menus that can be browsed by consumers in the area – even on mobile devices.It’s […]

Entrepreneurs – Avoid These Pitfalls of DIY Marketing

Doing the marketing for your brand in-house has a small benefit but can come with big problems. Why? Because if you and your team aren’t specialists in the digital world, and dedicated to a content strategy, your campaigns will eventually Below are the top three pitfalls that first-time marketers make when developing their “DIY marketing” strategy. Take them as […]

The 5-Point Social Media Strategy Anyone Can Master

Doing social media strategy yourself is a learning process. There are new rules, trends and influencers to follow any given week. You’ve got to understand algorithms (as best you can, anyway) and principles of copywriting, photography and public relations. It can certainly be a lot to remember! Whether you manage your brand’s entire social presence, or […]

The Best Types of Posts For Each Social Media Platform

When it comes to social media, far too many brands make the mistake of posting the same exact content on every single platform. This is ill-advised because there are so many diverse groups on social media, and they all hang out in different social environments – and respond to different stimuli as well.We put together a guide […]

What Makes a Marijuana Brand “High-End?”

Is your cannabis brand “high-end?” If so, how do you justify that classification? As rapidly increasing numbers of consumers try cannabis for the first time, and the market continues to segment, it’s vital to know where your product stands on the “luxury scale.”Many business owners mistake luxury for something that a hip millennial would purchase. While […]

4 Cannabis Brands Using Photography To Their Advantage

We love to talk about sharp branding photography for cannabis because, in today’s social media universe, it can truly make or break your communication strategy.Product or lifestyle photography for your brand should embody as much of your identity, personality and colors as possible, while inspiring creativity or new ideas in the person viewing the photo. Instead of just […]

Marijuana Legalization Affects Real Estate: Here’s How

Industry publications cannot stop talking about marijuana legalization and its impact on the real estate market. And when we say that we don’t just mean marijuana news outlets.The mainstream business and investing communities have really taken notice of legalization, and the conversation is building as new policies form nationwide. Experts and investors now believe they can […]

10 Ways Lab Testing Helps Make The Cannabis Brand

Let’s get one thing clear: lab testing cannabis is an absolute must.Though most legal markets require it by law, really, the only ones who still have to catch up to modern times are operators in California. It’s because of the west coast market that lab testing requirements in states such as Nevada are as strict as […]

Weed Revolution: Reforming Markets To Watch in 2017

Activists used to have to chant “legalize it!” but now it’s almost hard to keep up with all the reforms happening nationwide. It’s no longer all about Denver, Seattle and San Francisco. Every major market in the U.S. will have their time to shine eventually, each learning from their predecessors. Learning how to adapt and sell […]

Do Correct Spelling & Grammar Matter in Cannabis Marketing?

Lots of younger people may wonder just how important spelling and grammar are in the “real world.” The answer is VERY!In the cannabis industry, this matters even more. Since we are battling against nearly a century of stigma, how we present new cannabis brands to the public matters.Are you a cannabis entrepreneur looking to put […]

The Top 3 Growing Demographics for Cannabis Users

No matter where you stand in the business of cannabis, you’ve simply got to know who’s out there consuming it.Dated stereotypes of the marijuana user no longer apply. At first glance, to the naïve marketer, it may seem like only young, hip city folk are using the latest and greatest cannabis products. We like to look […]
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3 Photo Booth Apps For Your Next Event

From music festivals to industry conferences, having a photo booth activation is a great way to get interactive with your guests and attract attention to your brand. Here are some of the top photo booth apps we’ve seen popping up at parties across the nation.  PHHHOTONope, that’s not a typo.  PHHHOTO is a next-generation camera app […]

4 Free Apps for DIY Graphics That Look Totally Pro

Stunning and aesthetically pleasing designs and graphics always see better results on your social media. We rounded up the top DIY graphics apps, these apps will add some sizzle to your mundane photos and escalate your followers’ counter.These apps will also allow your creative side to display its imagination. OverYour social media photo game isn’t perfect […]

Here Are 3 Apps To Step Up Your Social Media Engagement

Social media has impacted our lives both personally and when it comes to raising your awareness about your business or brand.With a whopping 600 million users on Instagram, another 1.68 billion on Facebook, and 319 million on Twitter many people are using social media to their advantage either for their business or own personal life. […]
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How To Talk To Anti-Cannabis Believers

One of the most challenging aspects to cannabis advocacy can be how to talk to anti-cannabis believers. Every cannabis advocate has their own story of how they came to believe that cannabis was a powerful medication for wellness. I didn’t try cannabis until I was 30 years old, after having had my two daughters and […]

8 Cannabis Brands That Are Working It On Social Media

Everyone has been a victim of hanging upside down, off the edge of our beds, high AF! On the most usual occasion we marry this act with scrolling through Instagram after puffing on the finest cannabis around. So in the sake of scrolling, here are the 8 coolest brands that will make your experience that much […]

4 Photo Editing Apps for The Perfect Instagram Shot

Instagram has quickly become a force to be reckoned with adding live video and Snapchat-esque features. While the platform moves to dominate video, it’s also going back to its roots, adding an image gallery, allowing you to enhance your brand storytelling. When it comes to visuals, you must have strong images. Here are four apps that […]
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Nevada Cannabis Event Basics

Nevada cannabis event basics are important for all cannabis brands to be aware of. Nevada is arguably the most regulated cannabis market in the world, so common practices that have worked in other markets will get you on the wrong side of compliance here. For example: the common practice of “seshing” that happens in California, […]
Cannabis In Vegas Delivery Direct To You

Cannabis In Vegas Delivery Direct To You

Cannabis In Vegas delivery direct to you is the Amazon of marijuana. It doesn’t matter what dispensary or brand you prefer, Cannabis In Vegas offers discreet delivery or pick up directly from Nevada’s best dispensaries to you. The concept for Cannabis In Vegas came from the talented GreenRush team and our very own team, who […]
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Meet the Unicorns: Roni Stetter Cannabis Queen

A Sacramento native, Roni Stetter learned at an early age the medicinal benefits of cannabis. Since age 10, Roni battled with chronic pain, and in high school,  discovered cannabis was the only medication that could help her be active and get around. After relocating to San Diego for college, Roni channeled her passion for the potent […]
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The Power of The Unicorn

From a mystical land, unicorns have appeared in literature as symbols of hope and magic. That’s the spirit we place in all aspects of our work here at Social Media Unicorn. From creating and producing video to crafting campaigns to grow revenue, our team works with cannabis and luxury brands offering a magical suite of creative […]
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The State of The Nevada Cannabis Industry

The state of the Nevada cannabis industry is unique compared to all other cannabis markets in the United States today. As we head into the precipice of recreational adult use marijuana in the state of Nevada there are many fears that the sense of community we enjoy will fade into a thing of the past. […]
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Every Cannabis CEO Needs to Know THIS About Social Media

Every cannabis CEO needs to know THIS about social media: it isn’t about social media. Apple Marketing Genius Guy Kawasaki said, “Today, social media is near the top of what determines your success or failure, whether you’re promoting a business, a product, or yourself.”I remember back in 2006 when I opened my first business I […]
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What Parents Get Wrong About Marijuana

What parents get wrong about marijuana is the same as what they get wrong about children in general: they get it. Children will understand what you teach them. They are fully capable little humans who will understand all of those uncomfortable topics that you don’t want to talk to them about. My daughters have been […]
Cannabis In Canada

Cannabis In Canada: Becoming A Global Leader

The legalization of cannabis, either as a medicine or for recreational consumption, isn’t just a hot topic in the US. Other countries are facing the same demands from their populations: to legitimize and decriminalize cannabis. What has been interesting is the different approaches countries have taken in tackling this issue. Here in the US, the […]
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The Best Cannabis Documentaries On Netflix Right Now

In the past, documentaries were those things you may see broadcasted on PBS or in an obscure ‘artsy’ local theater. Even then, a cannabis documentary likely wouldn’t have made it very far. With the advent of platforms like Netflix, we now have access to media that we traditionally would not be exposed to. Netflix has […]
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Despite Legalization, Anti-Cannabis Marketing Censorship Still In Full Effect

Despite marijuana legalization sweeping the nation, it seems anti-cannabis marketing remains in full effect. While more than half the states in the U.S. now allow medical cannabis, and a growing number of states are adopting full legalization, many companies fearful of a federal government crackdown, are censoring what we can share online about cannabis.  It seems […]

The Do’s and Don’ts of Livestreaming For Business

From Periscope to Facebook and Instagram, livestreaming video is becoming more and more popular, particularly when marketing your new small business. Here are some quick tips to ensure you get the most bang for your broadcast. Social Media Unicorn Livestreaming Tips:Initiate Conversations With New ArrivalsWhen you first start your live broadcast, note it will take some […]
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Professional Photos of Marijuana: How Hard Can Weed Really Be?

Taking professional photos of marijuana can seem easy to outsiders who aren’t familiar with the detail that great marijuana photography requires. Many a wedding or food photographer has been taken down by a cultivation that overwhelms newbie photogs. As in all great photography, the devil is in the details and quality professional photos of marijuana […]

4 Social Media Trends Taking Off in 2017

Social MessagingFrom What’s App to Facebook Messenger, more brands that ever before are using online messaging to quickly connect with customers. Brands are now using messaging apps to communicate one-on-one with customers, which is completely changing the nature of customer service. These apps provide a faster and easier way for customers to get the assistance […]

5 Industries That Have Changed For The Better Thanks to Social Media

Social media is a conduit for change and has disrupted several industries from entertainment to education. Here is our list of 5 industries that have been impacted for the better thanks to social media. ActivismRegardless of your political stance, social media sites like Twitter and YouTube have given big voices from small communities, changing policy from […]
Selling Cannabis

5 Tricks To Selling Cannabis In An Evolving Marketplace

The cannabis industry continues to gain legitimacy across the country and with that, comes the challenges of integrating a formerly black market business into the legitimate economy. Obviously the traditional methods of selling cannabis products are far removed from the days of old. We now have dispensaries connecting consumers with an array of cannabis products. […]
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Doobious Sources: Fake News, Stoners, & Why This Is The Movie You Need To Watch for 4/20

Doobious Sources is the award-winning debut feature film by Clif Lord. It is a stoner comedy that combines fake news, two bumbling stoners, and California cannabis culture. This wild ride follows a pair of weed-loving, freelance video journalists who have found themselves targeted by a mark they slandered in one of their exposes. The Reg […]

Interview With a Unicorn Talking Social Media with Krista Whitley!

Here’s an interview I did with Vishal Rose from #NotAGuru where we talked about about personal branding and social media for his book “Marketing for Misfits”. 

Nevada Cannabis Testing & Regulation for Investors

Cannabis cultivation, production, and dispensaries are all highly regulated through state mandated licensing. With less than 60 cultivations and productions in the entire state and 55 dispensaries currently open in the state of Nevada (as of March 2017) this highly regulated tourist friendly market serves over 25,000 state licensed medical marijuana patients, offers full medical […]
Cannabis Business

Promoting Your Cannabis Business: Best Strategies

It’s an age old problem applied to the burgeoning cannabis marketplace: you have a product, service or idea and you want people to know about it. We are in a digital age where consumers are making decisions on who to engage with through active conversations. We hear about 4 strategies for promoting a cannabis business; […]

How To Grow Your Business Quickly

It never occurred to me that all entrepreneurs weren’t wired for fast growth until I was standing at the podium accepting an award for creating Canada’s #9 fastest growing company. I had made it through my entrepreneurial career assuming everyone was running the same race day after day. It sincerely shocked me to be asked […]
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Cannabis Content Marketing 101

We hear the term ‘content marketing’ a lot now but what is it exactly and what makes it different? In our industry, cannabis content marketing is designed to attract and retain an audience of prospective consumers. Instead of pitching your products or services in the traditional sense, you are sending truly relevant and useful content […]

Nevada Marijuana Week IS ALMOST HERE!

 In the cannabis industry, we have two annual events that we consider our “Superbowls”. In other words, these two events are the holy grail of weed holidays. The first is 4/20 for obvious reasons. The second is what’s known as Nevada Marijuana Week in November. If you’re already planning to attend or you happen to […]

Best Practices On Instagram

Instagram is a terrific avenue for brands to promote their products and attract new users. And it’s easy right? Well, not exactly. Ensuring success on Instagram is much more than simply throwing a new image up every few days. If your brand wants to stand out from the 500 million other accounts on the platform, […]

Generational Marijuana Marketing: Is it all about the Millennials?

According to the Pew Research Center 63% of Republican Millennials support the legalization of marijuana. Support for marijuana legalization is a largely generational story, with younger Americans on both sides of the aisle supporting legalization, while the older generations tend to be less likely to support marijuana legalization. Young adults have disproportionately driven the shift […]

Social Media Marketing Tips

Social media marketing changes daily. It is not uncommon for a platform to create a new tool that didn’t exist at 10AM and gains ground less than 24 hours later. Staying on top of social media marketing trends can be all consuming, but here are some simple tips to make your social media life easier. Start […]

Influence Marketing Tips

Clients are looking for Influence Marketing Tips and I give them a few that I know are universal for building a team of influencers Have a goal in mind The most common mistake of all businesses, especially those seeking influence marketing tips is the focus on tools and tricks rather than solid business goals. The […]

Social Media Unicorn Social Media Services

This last weekend as I was judging a pitch contest for startups at SXSW in Austin, Texas, it hit me just how unique Social Media Unicorn and our social media services are. As a concierge social media services agency we don’t just handle the creation of award-winning photo and video content or the management of […]

How Influencer Marketing Builds Your Business

There is currently a lot of buzz around the phrase “influencer marketing” and how it gets the best ROI (return on investment) from your marketing budget. Can you believe these reports? Yes, because it’s just a new name from business practices we been using for years.. updated for social media and internet marketing, and measured […]

Social Media Basics for Business

A lot of people think social media is a new way of marketing and connecting with people, but the reality is that social media has its’ origins in Compuserve back in 1969, followed by the first email being sent in 1971. Arguably mainstream social media began in 1995 with the launch of the first personal […]

4 Free Marketing Tips for New Entrepreneurs

My first business was created by cashing out every penny of my 401k fund and investing in myself out of consumer frustration. Not only did I not have a marketing plan, I didn’t do any market research and went with my gut. Yes, my trusted gut that had only ever worked for massive companies with […]

2015 Social Media Tech & Automation Tools

Our social media team has been having a great time discovering some social media tech tools that are sure to make your life easier. If you can’t afford to have a professional social media team creating content campaigns and monitoring your social media accounts 24/7, these are some tech tools that the pros use behind […]

FACEBOOK LIVE HAS LAUNCHED! SORRY PERISCOPE AND MEERKAT BUT LIVE STREAMING JUST GOT AWESOME-R

It was mid March in Austin, Texas and as I went from SXSW event to SXSW party people were buzzing about the release of two new live streaming applications: Periscope and Meerkat. Ever the rebel, I instantly fell in love with Meerkat over “the man” of Periscope, which was owned by Twitter. I began following […]