3 Lessons Learned as a New Unicorn

3 Lessons Learned as a New Unicorn

A new job always comes with a learning curve, and being a Unicorn is no exception. Within my first month, I’ve learned three very important lessons that will always stay with me.

 

Find What Works For You

Over the years, the adult-skill that I have struggled with the most has been time management. Having ADD can make managing my time particularly difficult, but since I joined the Unicorns right before 4/20, it was crucial that I had my schedule under control. I’ve combed the internet for any and every “hack” involving time management – and what I learned from it is something we all already know, that everyone is different.

For me, it’s lists – I’ve found that I respond best to visual reminders and cues. “Out of sight, out of mind” is practically my accidental life motto. How do I use this to my advantage? Write. Down. Everything. If it’s something I need to do, I write it down. It doesn’t matter if I need to do it immediately, or in a few weeks – if I don’t write it down I’ll forget it. Every morning, I write (and prioritize!) a new list of tasks that need to be completed. When something inevitably comes up, I add it to the end, and reprioritize if needed. While this might seem like a lot of unnecessary and repetitive work to some people, it allows me to function ten times more efficiently, ultimately making me better at what I do.

Be Honest With Yourself

New people and new environments can be truly intimidating – pair that with a need to prove yourself, and before you know it you’re enthusiastically saying “yes!” to everything that is asked of you. This is when you need to be honest with yourself, in order to be honest with your co-workers. The amount of work that you initially agree to will set the precedent for the workload that you are able to handle – but I’m not saying that’s a bad thing!

Being honest with yourself also means challenging yourself. Just because you’re not particularly excited about the new project doesn’t mean that you can’t absolutely crush it. And on the opposite end of the spectrum, don’t turn down projects simply because you’re afraid to fail either. Failure is simply an opportunity to learn and grow.

Never Settle

Super cliché, I know, but hear me out. Now, before you go out and quit your stable office job in order to pursue your dream of being a nomadic juggler, that’s not quite what I’m suggesting. “Following your dream” sounds great in theory, but the reality is that “following your dream” doesn’t always pay the bills.

What I *am* saying is don’t lose sight of your end goal. Figure out what you’re best at – what you undeniably excel at doing – and pair that with your biggest passion. That is your end goal. It’ll probably take time, hard work, and patience to get there, but persevere. Being content isn’t good enough. You deserve to be truly happy.

Do Correct Spelling & Grammar Matter in Cannabis Marketing?

Lots of younger people may wonder just how important spelling and grammar are in the “real world.” The answer is VERY!

In the cannabis industry, this matters even more. Since we are battling against nearly a century of stigma, how we present new cannabis brands to the public matters.

Are you a cannabis entrepreneur looking to put yourself and your company into the spotlight? Here are a couple of reasons to brush up on your English grammar, or at least, try to be a little more conscious of all the good (and bad) copywriting that is around you! 

You’ll Seem Smarter

Using proper grammar can be positively conspicuous. You never know who is a stickler for proper syntax, or which big decision maker at a company was actually an English major in college.

Though you don’t need a degree to be a successful cannabis business owner, good speaking and writing skills can help. The type of people you’ll hit it off with by being a great speaker are the ideal types of acquaintances for an entrepreneur to have. 

Your Social Media Game Will Pop

The more you learn about the English language, the more awesome and creative things you can come up with to say. In the modern era of social media, that’s an incredibly important skill for a Unicorn to have! 

Brands – whether they are companies or personal brands – that do well on social media, tend to do well because they combine the right words with the best and most representative images. Plus, they know how to write a post that reads nicely, without confusing typos. Learn the basics of copywriting and you, too can sparkle on social.

You’ll Gain Opportunities

No matter your line of business, at some point you’ll find yourself having to pitch your product or services to someone else. It might be the media, or a new prospective business partner. Either way, that pitch had better be spotless if you want to put yourself and your brand in the best possible light! 


So, how exactly does one improve his or her spelling skills? That’s a great question. It seems hard to do, but we have a few specific suggestions. First, read more frequently; it doesn’t matter if it’s Lean InGone Girl or The New York Times. Second, find a friend or colleague with good writing skills, and shoot them texts.

Even better? Hire a cannabis marketing agency that can handle your specific needs with appropriate style and flair. 

The truth is, without a great communicator behind your brand’s most important materials, your company will never reach its full potential. However, we’re always here to help. Reach out to Social Media Unicorn to put our team of cannabis industry marketing and copywriting specialists to work. 

3 Photo Booth Apps For Your Next Event

From music festivals to industry conferences, having a photo booth activation is a great way to get interactive with your guests and attract attention to your brand. Here are some of the top photo booth apps we’ve seen popping up at parties across the nation. 

 PHHHOTO

Nope, that’s not a typo.  PHHHOTO is a next-generation camera app that shoots instant moving pictures your event attendees can instantly share with friends across social platforms.   

HotPoint App & Lightbox

photo-booth

Moving visuals are definitely on trend.

The HotPoint App takes this concept to the next level, adding a voyeuristic element allowing those at home to “watch in” on your event.

Already featured in some of the hottest venues across the nation in cities including Los Angeles, Las Vegas, Miami, and New York.

Launched in 2014, you can now bring a Lightbox to your city and have the whole town with #FOMO (fear of missing out) on your next event. 

 

Simple Booth

photo-booth

Offering branded images to major companies like Adidas, Disney, and Red Bull, Simple Booth brings the sauce when it comes to reach.

Almost all of Simple Booth gallery views occur on mobile devices, so we optimized the new galleries to be mobile-first and fun to play with. Infinite scrolling allows new images to load on the fly, so you can keep scrolling just like you would a social feed.

The best news is there are many options on the market, so if these didn’t work for you let us know what does in the comment section below!

4 Free Apps for DIY Graphics That Look Totally Pro

Stunning and aesthetically pleasing designs and graphics always see better results on your social media. We rounded up the top DIY graphics apps, these apps will add some sizzle to your mundane photos and escalate your followers’ counter.

These apps will also allow your creative side to display its imagination.

 Over

Your social media photo game isn’t perfect until you have the Over app on your device.  This app will turn your phone into a professional graphic designing studio and will surely evoke that waning right side of your brain.

Over is very easy to use and doesn’t create much hassle for beginners.

The app has features like adding text with a gazillion font and colors options, you can select the background and cut/paste the images.

Pixlr

Pixlr is a robust browser photo editor, for all your editing needs. Have full control over your images, including layers and effects.

This user friendly interface is like having a whole Photoshop software in your device, it has the usual text adding feature on photos along with certain effects, overlapping images, impressive borders etc.

The app is sure to give your photo a boost of liveliness offering full creative powers to its users. 

 

VSCO CAM

VSCO Cam has become  extremely popular because of its DSLR type effects. VSCO Cam has built in tool to edit certain aspects like brightness, contrast etc.

The app also has features like collage creation, templates, captivating borders,  overlays and text on image. Through VSCO cam you can save and download your edited image and can share directly on social media in-app.

Studio 

Studio gives your photo just the right amount of touch and makes it look as if they’ve been edited by a professional.

Studio gives the option of many outlines to choose from. You can crop the image in layout, the app has fun stickers, striking and trendy word art, which you can place anywhere on the photo to create graphics. You can also adjust light, shape and filters.

“What Instagram Did For Photography, This App Will Do For Design,” Mashable said in an app review. 

Here Are 3 Apps To Step Up Your Social Media Engagement

Social media has impacted our lives both personally and when it comes to raising your awareness about your business or brand.

With a whopping 600 million users on Instagram, another 1.68 billion on Facebook, and 319 million on Twitter many people are using social media to their advantage either for their business or own personal life.   So if they can do it, why can’t you?

Here are three helpful apps to step up your social media game!

Canva

social-media-apps

A call to action can help boost engagement. Turn your product pics into graphic masterpieces with Canva.

Created in 2009 out of Sydney, Australia the app has gained massive success thanks for its easy to use editing system and the fact that it’s FREE. Learn more on their website.  

 

 

Instafollow

social-media-apps

Instafollow or it’s Twitter equivalent, UnfollowerStats, allows you to check when people follow and unfollow your social media accounts. This is optimal for businesses who want to familiarize themselves with what posts are and aren’t working with their demographic.

Currents

Google’s Currents is an app that helps the average joe keep up to date with the newest trends in what’s happening around the world. This app helps many social media influencers, especially journalists and political commentators, remain relevant when they post.

What’s your go-to app for engagement? 

How To Talk To Anti-Cannabis Believers

One of the most challenging aspects to cannabis advocacy can be how to talk to anti-cannabis believers. Every cannabis advocate has their own story of how they came to believe that cannabis was a powerful medication for wellness. I didn’t try cannabis until I was 30 years old, after having had my two daughters and having spent three decades firmly planted as a small town born and raised card carrying young Republican, Christian, and NRA member. Not quite the vision of a hippy you had in mind, is it? Just ask my best friend from junior high, Summer, who I clearly recall giving the “marijuana is a gateway drug” speech to in seventh grade. I believed with my whole heart that Summer was just a puff puff pass away from the mean streets of heroin abuse, destined to a career of prostitution or homelessness. <Side note: we’re both successful entrepreneurs these days.> I think it is this background that allows me to understand where anti-cannabis believers are coming from. I get it. I believed for thirty years and was sure I was right. Here are some helpful tips to make it easier for you to connect with folks who don’t share your viewpoint. 

START WITH AGREEMENT: Anger comes from fear. Trolling a troll or playing their game will only serve to further entrench them in their beliefs. Begin with the fundamental understanding that they are scared. Fear is a powerful thing. Perhaps they are worried that their children will lose all ambition or that the structure that gives them security will fall apart. These may seem like irrational fears to those of us with the knowledge of what a regulated cannabis industry looks like and feels like, but if I’m living in my small town in a state without that experience or knowledge, it just seems scary. When I moved to Las Vegas years ago I was shocked that everyone assumed I was a stripper or that I spent all my time in a nightclub. The reality is that I was in an office like most 20 somethings building a career and my Sunday mornings were spent in a church pew. When you begin with the understanding that these are very real fears for people, it gives you insight into their motivation. As an advocate you will begin to understand why they are so passionate about their stance against cannabis. 

SHARE YOUR STORY: Advice and opinions are tricky things because they aren’t right or wrong. They just are. I do my best not to offer up either, even when asked. Instead, I share my story or stories of experiences I have had. I share what happened to me, what led to my change in beliefs, and why I believe what I believe today. My pastor told me years ago that no one comes to faith thanks to a guy holding a sign and screaming about Christ on a street corner. Live in such a way that people are drawn to you and inquire about why you choose what you choose. If you are truly trying to make a positive impact in someone’s life it doesn’t matter that they agree with you. When they hear your story they can choose to make the decision that is right for their life. It’s a lot harder for anti-cannabis believers to generalize about all cannabis users being lazy stoners when they meet a hard working, award-winning entrepreneur and mom like me. 

OFFER TO BE THEIR GUIDE: For 4/20 this year our team hosted 500 industry leaders in a private residence to celebrate the holiday. There were guests from 21-90 years old, all education and career levels from cannabis trimmers to lawyers and doctors, and the property was in mint condition by the time it was over. Not one guest was inebriated or unsafe and many used our custom Lyft code to make sure they did not consume and drive. Of course I’m proud of our event and my team, but I share this because sometimes the people who most need a reality check about what regulated cannabis looks like aren’t the ones in the industry. We’re surrounded by the diversity of our industry every day, so we forget what it can be like to be on the outside thinking it’s filled with risk. There are some great resources the Drug Policy Alliance offers if you need facts and figures to share. 

I have always approached cannabis advocacy in the same way that I advocate for all of my beliefs: with kindness and a heart of service. The best cannabis advocates are educators. We are educating the general public with each interaction about who cannabis users are and what the industry represents. When someone is educated and has had their own experiences they are fully armed to make their own decisions about what is best for them, their family, and their community. 

 

8 Cannabis Brands That Are Working It On Social Media

Everyone has been a victim of hanging upside down, off the edge of our beds, high AF! On the most usual occasion we marry this act with scrolling through Instagram after puffing on the finest cannabis around. 

So in the sake of scrolling, here are the 8 coolest brands that will make your experience that much better.

@karl_kronic: Whoever Karl is , he know exactly what he is doing! The content that is posted on the page makes cannabis so appealing. This is a must follow!

@weedstagram420: We literally laughed for about 30 minutes straight scrolling through this timeline. In that time our friends got tired of us sending them posts, haha.

@thehighcircle: On their page they show you how to make a bong out of an airhead. Um what else is there to life?

@headyhawaii: The best bongs in town! hands down!

@nugshots: Its all about the strands with this brand! They post the weed we all should be smoking at least once a day!

@therealdank: Hey to all my hardcore fellas, we think you will appreciate this one.

@masterbong: This is some amazing content. Def tumblr worthy.

@dankshire: yeah, its about that time to roll up after this one. you have seen nothing like it before.

Okay so that is our list for the best cannabis brands on instagram for OBVIOUS reasons!

4 Photo Editing Apps for The Perfect Instagram Shot

Instagram has quickly become a force to be reckoned with adding live video and Snapchat-esque features. While the platform moves to dominate video, it’s also going back to its roots, adding an image gallery, allowing you to enhance your brand storytelling. 

When it comes to visuals, you must have strong images. Here are four apps that can help you perfect your Instagram shot.

Aviary

Aviary has its own high rep among all other editing apps. It’s been on the market for a long time and has a firm grip on it. Aviary offers all sorts of editing tools and filters, you name it Aviary has it from adjustable mood to adjust color, brightness, contrast and more. Besides it also has stickers and cosmetic tools to remove any blemishes, pimples, and a teeth whitener and all that jazz to make sure that your selfie stands out the best.

Photo Editor Pro

With over 50 million users, you might be wonder what makes Photo Editor Pro so popular. PEP is known as the OG of all photo editors being the most easy and effective to us.

It has all sorts of tools including  filters and just about any other professional adjustment you could possibly think of.

Additionally, it has firmly retained most of its very much original editing tools to make sure all of your photos look as if shot by a professional photographer.

 

PicsArt Photo Studio & Collage

We can’t make a list of best editing app without mentioning PicsArt.  It’s been around since Instagram started humbly, serving its loyal users ever since. The app has all the usual gimmicks while the developers keep the app updated. It has this creative mode option, which makes you will feel like a mad scientist while editing your pictures. The app has amazing filters, you can crop out an image and paste it somewhere else and you can make GIFs!  

Bonfire Photo Editor Pro

Other than the standard tools like, temperature, contrast, color, HDR, brightness adjustment and tools. It boasts of a mouthwatering collection of avant-garde filters in enormous amounts. Another trait that differentiates the app is its artistic approach. You can filter your photo to a portrait by choosing from filters like watercolor effects, pencil, soft brush, black and white, crayons to each and every way of art. 


There are plenty of fish in the sea when it comes to choosing the photo editing app of your dreams,  which is great really because if one of these don’t work from you, there are a ton of others out there to experiment with. 

Comment below with your go-to photo editing app. And be sure to follow Social Media Unicorn on Insta! 

Cannabis In Vegas Delivery Direct To You

Cannabis In Vegas delivery direct to you is the Amazon of marijuana. It doesn’t matter what dispensary or brand you prefer, Cannabis In Vegas offers discreet delivery or pick up directly from Nevada’s best dispensaries to you. The concept for Cannabis In Vegas came from the talented GreenRush team and our very own team, who saw the need to highlight the enthusiastic cannabis community. Someone made the argument that the unique cannabis community culture that is thriving in Vegas would fade away with adult use recreational marijuana use. I disagree.

The Cannabis In Vegas community in Vegas will continue to grow with the increase in cannabis consumers in the Las Vegas market. Our community is unique thanks to the hospitality focus of the Las Vegas ecosystem, where world class customer service comes naturally. Las Vegas is a connoisseur city, where premium brands and services are standard. A direct to you solution for cannabis products serves the local medical marijuana patients and marijuana tourists. All dispensaries can benefit from easy cannabis consumer discovery, which is the primary solution that this platform offers. The win/win is for dispensaries and brands, who are charged nothing to be part of the community.

By offering a technology solution that unites all brands, dispensaries, and consumers, Cannabis In Vegas offers one stop shopping with concierge customer service. From the award-winning cannabis flower cultivated by Tahoe Hydro to battle born brand Remedy, there is something for everyone in the community. To receive 20% off your first order of $100 or more, just use code VEGAS420 on Cannabis In Vegas

Meet the Unicorns: Roni Stetter Cannabis Queen

A Sacramento native, Roni Stetter learned at an early age the medicinal benefits of cannabis. Since age 10, Roni battled with chronic pain, and in high school,  discovered cannabis was the only medication that could help her be active and get around. 

roni-stetterAfter relocating to San Diego for college, Roni channeled her passion for the potent plant to politics, leading the charge to garner support for California’s 2010 attempt at marijuana legalization, Prop 19. 

While the measure failed, it sparked the activism bug, which led Roni on an internal battle. “I was working in public relations at the time sneaking around and hiding the fact that I smoke weed.”

It was at that point Roni made the decision to fully embrace cannabis culture. Taking her strong writing background and PR skills, Roni launched her own company, aimed at working directly with grassroots marijuana startups.

roni-stetter

In 2015, Roni earned the title of Miss High Times, boldly sharing her personal relationship with cannabis and the impact it has had on her life.

“I author a health and fitness blog and share training and nutrition tips for people trying to become more active. My ultimate goal is to be an evangelist, to showcase the health benefits of the plant,” she said in the interview

A longtime activist, wellness lifestyle blogger, and entrepreneur in the cannabis space, Roni brings both passion and enthusiasm to the Social Media Unicorn team.

You can connect with Roni on Twitter and Instagram as well as on her blog The Hurt Guru.