Social media has drastically shifted the way we communicate on an interpersonal level. From keeping in touch with the day to day lives of family and friends to dramatically shifting the way consumers choose products and services, some would argue social media has overtaken our daily lives.
To mark this major shift in marketing, advertising and sales, we celebrated Social Media Day 2017 at the Red Flint Las Vegas Experience Center to gain insight and pro-tips from industry veterans.
Offer a Win-Win
When there are a million and one apps, websites, and online boutiques its difficult to figure out exactly how to make your social media account stand out against the competition. Going into your social media strategy looking to not only sell your product, but also create a winning environment for your audience is paramount, Krista Whitley, CEO of Social Media Unicorn, a marketing and sales agency for luxury cannabis businesses explained.
Authentic Connections Matter Most
Creating a robust online community is a terrific way to connect one-on-one while building relationships with a larger audience and industry influencers.
Cat Goldberg, founder of Brainbuzz, shares “Social media allows you to be in front of your target customer’s eyes while also engaging them in conversation,” Goldberg says. “This authentic connection will make them more curious about you.”
Find Out What People Want and See That They Get It
“Just because you can post anything, doesn’t mean you should everything,” explained Richard Krawczyk at the June 30 panel.
In fact, Krawczyk believes positivity is the secret sauce to success when it comes to growing your brand online.
“When you wake up in the morning your first thought should be how many people can I help today,” he added.