From digital advertising to crowdfunding and social justice, ever since the inception of MySpace, Facebook, and Twitter social media has changed the way the world communicates. A newly released infographic “The Conservation Prism 5.0” might be the key to grasping today’s complicated and ever crowded social media landscape.
Originally launched in 2008 by Brian Solis, an author and digital analyst at Altimeter Group, the aptly-named “Conversation Prism” — designed with creative agency JESS3 — continues to be a popular frame of reference among the digital marketing community.
The Conversation Prism is best described as a visual map of the social media landscape. While it hasn’t been updated since 2013, The Conversation Prism is an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life.
In the latest rendition, Solis removed 84 companies, added 141, and created four new categories: messaging, crowdfunding, travel and hospitality, and connecting IRL.
One thing that has remained the same is the center of the Conversation Prism….You!
“It’s meant to remind the viewer that social media is about the people in the center of their online experiences. Social media is much more than a series of broadcast networks. You shape the experiences of others as they shape your online experiences,” Solis said in an interview with Mashable.
The next ring indicates how “you” can interact with a network, how you can impact the networks, while the outer ring shows all the categories of the networks, which “you” can interact with to create your own brand and community.
Check it out below!
Social media has drastically shifted the way we communicate on an interpersonal level. From keeping in touch with the day to day lives of family and friends to dramatically shifting the way consumers choose products and services, some would argue social media has overtaken our daily lives.
To mark this major shift in marketing, advertising and sales, we celebrated Social Media Day 2017 at the Red Flint Las Vegas Experience Center to gain insight and pro-tips from industry veterans.
Offer a Win-Win
When there are a million and one apps, websites, and online boutiques its difficult to figure out exactly how to make your social media account stand out against the competition. Going into your social media strategy looking to not only sell your product, but also create a winning environment for your audience is paramount, Krista Whitley, CEO of Social Media Unicorn, a marketing and sales agency for luxury cannabis businesses explained.
Authentic Connections Matter Most
Creating a robust online community is a terrific way to connect one-on-one while building relationships with a larger audience and industry influencers.
Cat Goldberg, founder of Brainbuzz, shares “Social media allows you to be in front of your target customer’s eyes while also engaging them in conversation,” Goldberg says. “This authentic connection will make them more curious about you.”
Find Out What People Want and See That They Get It
“Just because you can post anything, doesn’t mean you should everything,” explained Richard Krawczyk at the June 30 panel.
In fact, Krawczyk believes positivity is the secret sauce to success when it comes to growing your brand online.
“When you wake up in the morning your first thought should be how many people can I help today,” he added.
The first month of a new career always brings fear and excitement.
I’m glad to say that here at Social Media Unicorn it has been a lot more excitement than fear. Everyone is great! Not only is my entire team fun to work with, they all have an in-depth knowledge of the cannabis culture and the wants and needs of the community we serve. With that being said, I am starting a weekly blog to inform and educate about the new innovative products, services, and happenings within our community. Stay tuned each week to see what this Unicorn is getting into 😉
Just recently, we had the pleasure of hosting a patient appreciation day for Tahoe Hydro Company with the lovely people over at Medizin. They operate one of the premier dispensaries that cater to Las Vegas and the surrounding areas. Medizin, unlike many other dispensaries, is also involved in cultivation. They have some award winning flowers like Chloe, one of the most medically beneficial strains that is offered in Las Vegas. We had a great time representing Tahoe Hydro Company while we were there. THC is a boutique cultivator out of Carson City, NV, that is sure to fit the needs and wants of any consumer out there. They have award winning strains: Blackjack (S), Gelato 45 (H), Tahoe Hydro OG (I), all winning their respective categories at the 2016 Jack Herer Cup. THC also just entered the preroll game with the introduction of their STIX line, currently offering Tahoe Hydro OG. Needless to say, they know what they are doing over there at Tahoe Hydro Company. We passed out tons of Tahoe swag and educated patients on our products and specials. It was great meeting and creating future Tahoe fans! I loved hearing all the positive feedback regarding our products. Huge thank you to Tanya and the whole crew at Medizin for making my first patient appreciation day a success!
All in all, these first few weeks have been an adventure and a blessing. I’m so lucky to be surrounded by people who are so passionate about cannabis. I can’t wait to see what the future holds for me as a Unicorn. Be sure to tune in next week for my next post and mark your calendars for our upcoming events!
Las Vegas Social Media Day – Fri. 6/30
Follow Tahoe Hydro Company on IG @tahoehydroponics
Get updates from Medizin at http://medizinlv.com
3 Lessons Learned as a New Unicorn
A new job always comes with a learning curve, and being a Unicorn is no exception. Within my first month, I’ve learned three very important lessons that will always stay with me.
Find What Works For You
Over the years, the adult-skill that I have struggled with the most has been time management. Having ADD can make managing my time particularly difficult, but since I joined the Unicorns right before 4/20, it was crucial that I had my schedule under control. I’ve combed the internet for any and every “hack” involving time management – and what I learned from it is something we all already know, that everyone is different.
For me, it’s lists – I’ve found that I respond best to visual reminders and cues. “Out of sight, out of mind” is practically my accidental life motto. How do I use this to my advantage? Write. Down. Everything. If it’s something I need to do, I write it down. It doesn’t matter if I need to do it immediately, or in a few weeks – if I don’t write it down I’ll forget it. Every morning, I write (and prioritize!) a new list of tasks that need to be completed. When something inevitably comes up, I add it to the end, and reprioritize if needed. While this might seem like a lot of unnecessary and repetitive work to some people, it allows me to function ten times more efficiently, ultimately making me better at what I do.
Be Honest With Yourself
New people and new environments can be truly intimidating – pair that with a need to prove yourself, and before you know it you’re enthusiastically saying “yes!” to everything that is asked of you. This is when you need to be honest with yourself, in order to be honest with your co-workers. The amount of work that you initially agree to will set the precedent for the workload that you are able to handle – but I’m not saying that’s a bad thing!
Being honest with yourself also means challenging yourself. Just because you’re not particularly excited about the new project doesn’t mean that you can’t absolutely crush it. And on the opposite end of the spectrum, don’t turn down projects simply because you’re afraid to fail either. Failure is simply an opportunity to learn and grow.
Super cliché, I know, but hear me out. Now, before you go out and quit your stable office job in order to pursue your dream of being a nomadic juggler, that’s not quite what I’m suggesting. “Following your dream” sounds great in theory, but the reality is that “following your dream” doesn’t always pay the bills.
What I *am* saying is don’t lose sight of your end goal. Figure out what you’re best at – what you undeniably excel at doing – and pair that with your biggest passion. That is your end goal. It’ll probably take time, hard work, and patience to get there, but persevere. Being content isn’t good enough. You deserve to be truly happy.
Doing the marketing for your brand in-house has a small benefit but can come with big problems. Why? Because if you and your team aren’t specialists in the digital world, and dedicated to a content strategy, your campaigns will eventually
Below are the top three pitfalls that first-time marketers make when developing their “DIY marketing” strategy. Take them as a lesson or a warning – it’s your choice!
No Content Strategy
Everyone loves pictures of cute dogs and cats, but that doesn’t mean those types of posts will do well on your brand’s social media accounts. Without a central theme and set of values that you know your audience will appreciate, how can be sure that your content is really sticking? Get content planned weeks or even months in advance – only then will you have your social marketing “handled.”
No Graphic Support
Photography and graphic design might seem easy at first, but start comparing your creations to a pro’s, and you’ll quickly realize that it’s hard work that you can’t handle by yourself. You might be able to swing a couple of good brand photos with your iPhone, but is that really how you want your company to be represented to the world’s savviest consumers? Professional help in this area is not hard to find, so support your local graphic designers and photographers by letting them make your product or service shine a little brighter.
One of the biggest reasons that new businesses fail in the cannabis industry is failure to invest in the right channels at the right time. Business owners who can’t afford a small Facebook Ads budget, or a booth at a local event, unfortunately cannot afford the cost of doing business in the modern era. Luckily there are clever solutions out there if you know who to talk to!
Luckily, there’s hope for failed Do-It-Yourself marketers. It’s called hiring an agency.
You probably wouldn’t let a football coach perform your open-heart surgery. Don’t leave your marketing in the hands of an amateur – even if it is yourself. Talk to our Unicorns today to see how we can level up your digital marketing strategy.
Doing social media strategy yourself is a learning process. There are new rules, trends and influencers to follow any given week. You’ve got to understand algorithms (as best you can, anyway) and principles of copywriting, photography and public relations. It can certainly be a lot to remember!
Whether you manage your brand’s entire social presence, or just have a say in the process, you should know these five guiding principles of social media.
The first rule of social media is to be authentic! Whether that means embracing your goofy side once in awhile, or telling the truth when your brand has a crisis, the idea is the same.
You might think that posting on Facebook about once a week, when you feel like it, is an adequate strategy. While this is the bare minimum to keep a page active on the platform, it won’t help your account gain any users. For the most part, you’ve still got to actively engage with other humans on Facebook in order to see success. That means:
- posting daily or multiple times daily;
- inviting your personal contacts to Like your page and asking others to do the same;
- engaging and adding value in Groups; and, likely,
- running Ads to generate traffic.
So you wrote a month’s worth of blogs, tweets, and Instagram posts, but now your 30 days is up and you’re out of material. The content planning process is literally never ending for social media managers. Remember, you’re playing the long game, and regular (even daily) authentic engagement is a must to stay relevant in a sea of trendy new accounts.
Use Spell Check
Typos? Grammar slips? Plain poor phrasing? None of these things make a pretty social media share. Yet, so many are too trigger happy and hit “post” before their content is on point. Run post copy, graphics and spelling past a colleague or friend that you trust. Sometimes all you really need is a second set of eyes on your work.
Our last piece of advice is to stay consistently on-brand with all your social media postings. Use the same colors, symbolism, voice and phrasing in ever post. By doing this, you’ll avoid confusing your audience like many brands do trying to capitalize on the latest memes and trends. Instead your fans will recognize your posts seconds before they even see the brand name.
Maybe you know all this already, but for some reason your social strategies just haven’t been sticking lately. Your content may just need a nudge in the right direction, or a second creative opinion.
Brands and individuals making their mark in the cannabis industry, we’ve got your back. Call a Social Media Unicorn to help give your project some much-needed direction.
When it comes to social media, far too many brands make the mistake of posting the same exact content on every single platform. This is ill-advised because there are so many diverse groups on social media, and they all hang out in different social environments – and respond to different stimuli as well.
We put together a guide for DIY marketers to help you plan your approach to each top platform.
From humble beginnings, Facebook has become extremely diverse and dynamic. Not only is every demographic present on the platform, it’s also now been segmented into Groups. People and brands providing quality content to their audiences are holding on to their organic growth and influence on the platform, even as Facebook continues to try and monetize almost every interaction.
One thing is for certain about the Facebook algorithm – it favors video posts. Heavily. A strong video content strategy will help you acquire more fans organically. Otherwise, set aside a small budget and learn to optimize Facebook Ads with amazing photography and graphics and some clever copy.
It’s changed a lot over the past year, but Instagram is still the place to be for the hippest and most social-savvy people in the world. It’s where trends are made, and visual content is king. You can repurpose some of your Facebook content here, but really make the captions pop. Professional photography is almost a must these days as outstanding “pinch-to-zoom” resolution photo posts are becoming the norm (especially delectable close-up photos of cannabis products).
There are lots of “tricks” and theories out there for how to hack this platform, but really, Instagram runs on a few key principles. If you engage genuinely, post regularly, and utilize the proper hashtags. How you get there is up to you – as long as you make it absolutely beautiful.
The original microblogging platform is far from dead – in fact, Twitter remains one of the most active platforms for breaking news and commentary on current events, as well as conversations amongst journalists and influencers.
That being said, all your content on Twitter should be newsworthy and put on display the unique voice and vision of your brand. Image and video posts, polls, memes and hashtags are essential parts of the Twitterverse you should know about. Research hashtags being used by your target niches, incorporate them into your tweets, and remember to always engage authentically.
On Snapchat, anything goes. The people following you are doing so for one reason: to catch a glimpse into what you’re doing all day. Again, authenticity is key. Using Snapchat gives you the opportunity to build your brand its very own personality from scratch – or, start building your personal brand as a living, breathing embodiment of the company.
So, in short, you should always share the awesome adventure that is your business with the world. Having partners in the industry who know the rules and trends on each platform will strengthen your influence even more.
Hire us today and learn to finally rock social.
From music festivals to industry conferences, having a photo booth activation is a great way to get interactive with your guests and attract attention to your brand. Here are some of the top photo booth apps we’ve seen popping up at parties across the nation.
A post shared by PHHHOTO® (@phhhoto) on
Nope, that’s not a typo. PHHHOTO is a next-generation camera app that shoots instant moving pictures your event attendees can instantly share with friends across social platforms.
HotPoint App & Lightbox
Moving visuals are definitely on trend.
The HotPoint App takes this concept to the next level, adding a voyeuristic element allowing those at home to “watch in” on your event.
Already featured in some of the hottest venues across the nation in cities including Los Angeles, Las Vegas, Miami, and New York.
Launched in 2014, you can now bring a Lightbox to your city and have the whole town with #FOMO (fear of missing out) on your next event.
Almost all of Simple Booth gallery views occur on mobile devices, so we optimized the new galleries to be mobile-first and fun to play with. Infinite scrolling allows new images to load on the fly, so you can keep scrolling just like you would a social feed.
The best news is there are many options on the market, so if these didn’t work for you let us know what does in the comment section below!