3…2…1…ICYMI: How to Build Rocket ships

When Krista Whitley first took on the Las Vegas Chapter of Women Grow she had her work cut out for her.  However, if you have been around Krista you know there’s no problem too big for her to solve. Passionate about re-igniting a flame in Las Vegas, her mission as a Market Leader was to build a thriving community. Fast forward a year; here we are with Altitude Products very own CEO, Krista, speaking at the Woman Grow 2018 Leadership Summit. Krista and her Unicorns are now on a rocket ship gaining more and more altitude. Check out a recap of Krista’s Speech and learn how to build a rocket ship with her three secrets below.

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4 Easy Ways to be Productive

The New Year is the perfect time to rectify bad habits. Holidays havoc has slowed and the typical schedule has resumed. Kick off your new year with these simple improvements! Read more

Vendor Appreciation Day at Jenny’s Dispensary

On December 16th, our team was on site at Jenny’s North Las Vegas location to show our appreciation for their dispensary team and their patients. We came armed with swag, information, and one goal: to educate consumers about Caviar Gold and their fantastic line of products that launched in November in Nevada.

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3 Reasons Why Women Entrepreneurs Will Make 2018 Better

2017 can easily be remembered as the year sexual predators were held responsible for their actions. There seemed to be a new allegation coming out every day. This not so shocking realization served as a reminder that women still have a long way to go in obtaining equal rights in the workplace.

Recently, Liz Elting, Founder and CEO of Transperfect shared with Forbes why it was necessary for women to take on more entrepreneurship roles and the steps needed to accomplish this goal. Read more

7 Essential Concepts for Entrepreneurs

Ready to turn that dream of running your own business into a reality? You’re not alone. Recently, nine members of the Young Entrepreneurs Council (YEC) shared vital concepts that define successful leaders in today’s progressively challenging business world.

So, before you quit your day job, make sure you have these essential concepts down to a science. Read more

Rolled in Glitter and Covered in Magic: Becoming a Unicorn

This week, I embarked on one of the most exciting journeys thus far – diving head-first into a brand new opportunity of a lifetime. I was acquainted with Krista Whitley and her blessing of unicorns through a dear collegiate friend and magic happened. The glitter-bomb within me was ignited, and I finally found my home.

Monday, I was introduced to my coworkers: an exciting team of inspired, enthusiastic individuals all with the collective ideals of spreading positivity, love, and self-improvement. From the moment that I walked in through the doorway, every fiber of my being felt like I belonged. Not only did I intrinsically feel that way, but my environment facilitated it. I was met with a smile and chipper attitude from every member of my team. Each person I interacted with had genuine support for me, it almost felt unreal.

In previous jobs, I have always felt some sort of unsettling feeling to some degree. Surprisingly, although my previous amount of experience in the field of marketing has been limited, I felt the most comfortable and invigorated compared to past places of employment. I sensed that my creative team wanted me to succeed, knowing my success is all of our success. It was made very evident to me from the start that this is a place for me to become the best version of myself that I can be.

Within the first week, I learned skills and was able to apply concepts I have never tried. I participated in my first professional networking event in the cannabis community. I was able to partake in an advertisement campaign. I avidly read books that involved business – something I never thought I would do in my free time. I am growing. SocialMediaUnicorn is growing. Now, we want to facilitate YOUR growth… come ride the rainbow.

 

Social Media Burn Out – When Working in Social Media Makes You Hate Social Media

We’re living in the age of information, where connecting with people from all different walks of life is only a few keystrokes away. And what a wonderful world it is! However, working in social media can make maintaining your personal social media feel like, well, work. Here are some tips to keep your creative juices flowing! 
 

Take time to unplug 

Social Media is a 24 / 7, 365 job. Trends happen and disappear in the blink of an eye, and consumers expect near -instantaneous responses to their questions or comments. At this point, I feel naked if I’m not attached to my phone or computer. The constant screen time can block creativity and make everything feel fabricated, which makes creating content and captions feel like pulling teeth.  It’s so important to take some time for yourself – to put down the electronics and simply observe the world around you, and not through a camera lens or Snapchat filter. Pressing the “reset” button on your brain is as simple as taking a 5 minute walk or meditation break, and it works wonders for clearing out the white noise of endless social media profiles. 

 

Use what you know!

When you work in social media, you learn all the tips and tricks of the game: the best times to post, when to use or not use hashtags, how to up your engagement, etc. There’s no shame in putting these best practices to use in your own social media profiles. Taking the guesswork out of the details frees up your mind to focus on what matters: utilizing your creativity to put out authentic content. 

 

Utilize a scheduling platform

Life gets busy, and when you manage social media accounts for others, managing your own can be tedious and time consuming. Utilizing a scheduling platform, such as Sprout Social Media Manager, is such an easy way to make sure you’re getting out the content you want people to see, without having to take time out of your busy day to post something spontaneously. Whenever you have some free time and are feeling creative, schedule out the next few days’ worth of content and then forget about it! It’s liberating to not have to think about it, and all it takes is a little forward thinking and pre-planning! 
 
 
Social media is an ever-present part of our lives, and connecting with people from all across the globe is made easy by this information age. Taking advantage of the things you’ve learned and the technology you’ve been introduced to through social media marketing is a great way to save time and energy on your own social media. Don’t forget to take a few minutes each day for yourself, away from the tech, and you’ll find the joy in staying connected! 
 
Photo Credit: Courtesy of HTSABO

Get Connected: Be Vulnerable

 

The Internet is connecting people everywhere every day. Why do we want to connect? To feel community, to not feel alone in our thoughts. One of my favorite aspects of cannabis is its ability to connect people. Combining cannabis and the Internet has been refreshing and exciting! Learning about branding has shown me how much fakeness is out there. These are some reasons to be authentic and vulnerable on social media.
 

Genuine Connections

Honesty is the best policy, you’ve heard it before! People do not want to interact with fake accounts. They want to talk to the source! Create a brand voice that people can connect with. Get comfortable with your products and brands and be honest about them. If you are speaking from a comfortable place then you create a comfortable environment, people will want to join in on the conversation!  
 

Inspire Others 

Showing your true self will inspire others to be themselves as well. You never know who you will connect with when you’re genuine online. When you put words together they have the energy to move people. You cannot bounce off of each other’s energy if only one of you has the energy. Present your magic every day and you will attract the right people. 
 

Be Real

Be honest even on social media! This may be curated content, but we, the people, are the ones generating it! Use your passion, curiosity, and experience to produce amazing posts. Sharing your knowledge is caring for the betterment of others. 
 
There is strength in your vulnerability. How amazing is it to have an online community for everything nowadays? Everyone can express their true colors and support one another. Let’s get real and get connecting today! 
 
 
 

Here’s How Social Media Has Changed Everything

From digital advertising to crowdfunding and social justice, ever since the inception of MySpace, Facebook, and Twitter social media has changed the way the world communicates. A newly released infographic “The Conservation Prism 5.0”  might be the key to grasping today’s complicated and ever crowded social media landscape. 

Originally launched in 2008 by Brian Solis, an author and digital analyst at Altimeter Group,  the aptly-named “Conversation Prism” — designed with creative agency JESS3 —  continues to be a popular frame of reference among the digital marketing community. 

The Conversation Prism is best described as a visual map of the social media landscape. While it hasn’t been updated since 2013, The Conversation Prism is an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life. 

In the latest rendition, Solis removed 84 companies, added 141, and created four new categories: messaging, crowdfunding, travel and hospitality, and connecting IRL.

One thing that has remained the same is the center of the Conversation Prism….You! 

 

“It’s meant to remind the viewer that social media is about the people in the center of their online experiences. Social media is much more than a series of broadcast networks. You shape the experiences of others as they shape your online experiences,” Solis said in an interview with Mashable.  

The next ring indicates how “you” can interact with a network,  how  you can impact the networks, while the outer ring shows all the categories of the networks, which “you” can interact with to create your own brand and community. 

Check it out below! 

 

conversation-prism

3 Social Media Pro Tips To Gain Brand Exposure

Social media has drastically shifted the way we communicate on an interpersonal level. From keeping in touch with the day to day lives of family and friends to dramatically shifting the way consumers choose products and services, some would argue social media has overtaken our daily lives. 

To mark this major shift in marketing, advertising and sales, we celebrated Social Media Day 2017 at the Red Flint Las Vegas Experience Center to gain insight and pro-tips from industry veterans. 

Offer a Win-Win

When there are a million and one apps, websites, and online boutiques its difficult to figure out exactly how to make your social media account stand out against the competition. Going into your social media strategy looking to not only sell your product, but also create a winning environment for your audience is paramount, Krista Whitley, CEO of Social Media Unicorn, a marketing and sales agency for luxury cannabis businesses explained.

Authentic Connections Matter Most

Creating a robust online community is a terrific way to connect one-on-one while building relationships with a larger audience and industry influencers.

Cat Goldberg, founder of Brainbuzz, shares “Social media allows you to be in front of your target customer’s eyes while also engaging them in conversation,” Goldberg says. “This authentic connection will make them more curious about you.”

Find Out What People Want and See That They Get It

“Just because you can post anything, doesn’t mean you should everything,” explained Richard Krawczyk at the June 30 panel.

In fact, Krawczyk believes positivity is the secret sauce to success when it comes to growing your brand online. 

“When you wake up in the morning your first  thought should be how many people can I help today,” he added. 

For more tips check out this recap in Inc. written by CTO of ROCeteer and Social Media Day Las Vegas panelist Heather Wilde.