The Most Useful Social Media Automation Functions

Did you know that you can put your brand’s social media activity on auto-pilot? It takes some strategy, just like anything else. But there are tools out there that can definitely make you feel like a one-person social media department. 

These tools have many different functions, and not all of them are going to be useful or economical for your brand. In fact, everyday social media users have grown savvy to some of the automated tools out there and can spot automated activity a mile away. 

You don’t have to go “full robot” – here are the most useful automation functions you can start using right away to politely grow your social media accounts.

Scheduling

For those of us (most of us) who are simply not around to post on their channels all day, managing social media can seem like a daunting task. Signing on and posting takes precious minutes that we could be spending on another task. 

Scheduling tools can be found through software services like Hootsuite or Buffer, or, you can schedule future posts to a brand’s Facebook Page for free, right inside the Facebook platform. That way, you can schedule posts out for the week (or the month) in one sitting. 

Engaging

There are apps and tools out there to make it seem like you are liking, commenting and engaging with others’ posts on Twitter and Instagram. Typically it requires you to target the type of user, or a hashtag in order for the “robot” to find people to interact with. 

Unfortunately, there aren’t yet automation tools for engaging with Facebook posts. You will have to engage authentically there by liking and commenting on existing posts. 

Following

On Instagram and Twitter, the amount of followers you get is proportional to the amount of time you spend following other similar accounts. Easy to do for those of us who live on our phones – but for a busy entrepreneur? Not so much. 

Auto-follow, and more importantly, auto-unfollow tools are some of the most valuable in the social media world. Nobody in their right mind could sit and follow 400 new users per day with their thumbs, but with automation, it’s more than possible. 

We’re getting started on InstaZood after another of our favorite tools got shut down. Give it a try and see how powerful your account can really be!  


Need a team to help you delve into the world of social media marketing? Our experts are here to help, and located all around the west coast. Reach out to Social Media Unicorn to get started.

The Best Types of Posts For Each Social Media Platform

When it comes to social media, far too many brands make the mistake of posting the same exact content on every single platform. This is ill-advised because there are so many diverse groups on social media, and they all hang out in different social environments – and respond to different stimuli as well.

We put together a guide for DIY marketers to help you plan your approach to each top platform. 

Facebook

From humble beginnings, Facebook has become extremely diverse and dynamic. Not only is every demographic present on the platform, it’s also now been segmented into Groups. People and brands providing quality content to their audiences are holding on to their organic growth and influence on the platform, even as Facebook continues to try and monetize almost every interaction. 

One thing is for certain about the Facebook algorithm – it favors video posts. Heavily. A strong video content strategy will help you acquire more fans organically. Otherwise, set aside a small budget and learn to optimize Facebook Ads with amazing photography and graphics and some clever copy. 

Instagram

It’s changed a lot over the past year, but Instagram is still the place to be for the hippest and most social-savvy people in the world. It’s where trends are made, and visual content is king. You can repurpose some of your Facebook content here, but really make the captions pop. Professional photography is almost a must these days as outstanding “pinch-to-zoom” resolution photo posts are becoming the norm (especially delectable close-up photos of  cannabis products).

There are lots of “tricks” and theories out there for how to hack this platform, but really, Instagram runs on a few key principles. If you engage genuinely, post regularly, and utilize the proper hashtags. How you get there is up to you – as long as you make it absolutely beautiful.

Twitter

The original microblogging platform is far from dead – in fact, Twitter remains one of the most active platforms for breaking news and commentary on current events, as well as conversations amongst journalists and influencers.

That being said, all your content on Twitter should be newsworthy and put on display the unique voice and vision of your brand. Image and video posts, polls, memes and hashtags are essential parts of the Twitterverse you should know about. Research hashtags being used by your target niches, incorporate them into your tweets, and remember to always engage authentically.

Snapchat

On Snapchat, anything goes. The people following you are doing so for one reason: to catch a glimpse into what you’re doing all day. Again, authenticity is key. Using Snapchat gives you the opportunity to build your brand its very own personality from scratch – or, start building your personal brand as a living, breathing embodiment of the company.

So, in short, you should always share the awesome adventure that is your business with the world. Having partners in the industry who know the rules and trends on each platform will strengthen your influence even more. 

Hire us today and learn to finally rock social. 

4 Cannabis Brands Using Photography To Their Advantage

We love to talk about sharp branding photography for cannabis because, in today’s social media universe, it can truly make or break your communication strategy.

Product or lifestyle photography for your brand should embody as much of your identity, personality and colors as possible, while inspiring creativity or new ideas in the person viewing the photo. Instead of just thinking, “that’s a pretty photo!” your goal should be to stimulate in the viewer a newfound desire to incorporate your brand into their existing lifestyle. People in the cannabis community hold their routines and rituals in high regard; show that your product understands that. 

These four companies have been #killingit with their social media photography lately, and savvy cannabis consumers are taking notice. Take a leaf or two out of their book! 

Dipstick Vapes

Coming up in the personal vaporizer market against major competition that’s been in play for years (think PAX vs. Firefly, Dabado vs. Dr. Dabber) isn’t easy for most brands to strategize.

Dab & Puff 💨💨 #HappyDipping #TossTheTorch #Dipper #Dipstickvapes

A post shared by Dipstick Vapes (@dipstickvapes) on

Dipstick Vapes handles the pressure with style, using gorgeous professional photography of their sleek metallic devices and full, luscious puffs of smoke to attract the eye. Their Instagram account is new, but already wooing high-end vape customers to their portable “nectar collector” for easy concentrate consumption on the go. 

Humble Flower Co. 

A topical company with roots in California’s famed Humboldt area, this brand brings the outside in to create a beautiful and appealing social media photography strategy.

All of Humble’s product photos are staged with colorful wildflowers, herbs and shrubbery in contrast with the clean and modern lines of their packaging. 

The Kush Queens

Already well-known for their Instagram imagery that is female-friendly and full of memery, The Kush Queens are putting their photo prowess to good use now that they’ve launches their very own products.

Come visit us in the @sol_distro Village @hightimesmagazine #Cannabiscup #thekushqueens #TheLitKit #soldistro

A post shared by Kush Queen™ (@thekushqueens) on

Earlier this year they released The Lit Kit, a pretty box filled with a pre-rolled cone, small chocolate edible and medicated bath bomb for the perfect night in. The professional-looking package has inspired hundreds of fans to create their own Instagram photo content around The Lit Kit – a social media gift that keeps on giving for its creators. 

Remedy

Remedy, out of Las Vegas, continues to stun the market with packaging and brand marketing that is ahead of its time. Clearly they are gearing up to serve the exploding 21+ market come summertime.

From color-coordinated pill cases for their cannabis capsules, to their sleek black-and-white vape case, to their brand symbolism of hands in their lifestyle photography, and even the close-up shots of their golden oils and top-grade flowers, Remedy is one of the top brands to watch in Nevada. 


What are your favorite cannabis brands putting out first-class brand photography? Share a link with us in the comment section. 

8 Cannabis Brands That Are Working It On Social Media

Everyone has been a victim of hanging upside down, off the edge of our beds, high AF! On the most usual occasion we marry this act with scrolling through Instagram after puffing on the finest cannabis around. 

So in the sake of scrolling, here are the 8 coolest brands that will make your experience that much better.

@karl_kronic: Whoever Karl is , he know exactly what he is doing! The content that is posted on the page makes cannabis so appealing. This is a must follow!

@weedstagram420: We literally laughed for about 30 minutes straight scrolling through this timeline. In that time our friends got tired of us sending them posts, haha.

@thehighcircle: On their page they show you how to make a bong out of an airhead. Um what else is there to life?

@headyhawaii: The best bongs in town! hands down!

@nugshots: Its all about the strands with this brand! They post the weed we all should be smoking at least once a day!

@therealdank: Hey to all my hardcore fellas, we think you will appreciate this one.

@masterbong: This is some amazing content. Def tumblr worthy.

@dankshire: yeah, its about that time to roll up after this one. you have seen nothing like it before.

Okay so that is our list for the best cannabis brands on instagram for OBVIOUS reasons!

Best Practices On Instagram

insta
Instagram is a terrific avenue for brands to promote their products and attract new users. And it’s easy right? Well, not exactly. Ensuring success on Instagram is much more than simply throwing a new image up every few days. If your brand wants to stand out from the 500 million other accounts on the platform, you’ll need tips on how to rise above the noise. Luckily, we’ve listed our top tips below. Keep in mind that each and every brand is different along with their overall goals so while our advice should resonate with many brands out there, you should still tailor these to your needs.
 
Are we missing anything? Tell us in the comments.
 
1. POST FREQUENCY: When you post matters just as much as what you post. Late in the day (4:20PM PST) and Thursday and Friday evenings going into holiday weekends will always out perform Monday at high noon posts. This is due to the sheer volume of people actively using Instagram during these times. Once daily is a must, but the top performing accounts are usually posting at least 2-3 times during these peak times.
 
2. QUALITY HASHTAGS: Study top performing hashtags and make sure that you are posting things that are starting to trend or currently trending. The more diverse the hashtags, the better. It can be tempting to continue to post the same type of content if it’s working, but you’ll gain a bigger audience if you stay diversified.
 
3. SHARE, SHARE, SHARE: Sharing the love is the name of the game. You want to be sharing user generated content and crediting users. Social media is truly at it’s best when the user is the star of the brand’s show. You should be spending at least 30-60 minutes per day commenting on other posts and accounts who you want to engage. This will help increase our exposure and give the brand an authentically engaged feeling.
 
4. ASK FOR TAGS: Asking users to “tag a friend” is a useful audience growth strategy. This way your audience will become your unpaid influencers sharing your brand for you. A strategy around a paid influencer campaign will always help, but you can start by asking users to tag a friend in posts at no cost.
 
5. USE THE RIGHT FILTERS: The right filter can make all the difference. Filters with higher exposure, warmer temperatures, and higher contrast are the best ones to choose when posting. Properly filtered photos are 21% more likely to be viewed and 45% more likely to be commented on than non-filtered photos.
 
6. HAPPY FACE: Emojis perform super well on Instagram. Emojis help to draw in the audience and are a universal method of expression. Sometimes all you need to say for the post can be said in emojis. Try to make sure you incorporate at least one emoji per post.
 
7. VIDEO: Fun fact: less than 10% of all Instagram posts are currently video, yet they garner 18% of all comments. Video is highly engaging and will hold audience attention even longer than a photo, so make sure you are incorporating lots of video.
 
8. CONTESTS: Getting competitive around user generated content is always a great strategy. One of our clients did this around Valentine’s Day and got some great content. Having an Instagram specific contest for user generated content is a very effective way to incentivize your audience for their engagement.
 
9. THOUGHT LEADERSHIP: Show off your knowledge! This helps to solidify your presence an authority in the cannabis space or whatever area you work in. Also, make sure that you are posting “read more by clicking on the link in our bio”. This will help to drive that valuable traffic back to your website.
 
With these tips, some great photos and a few minutes per day, your brand will be on its way to Instagram stardom in no time. Follow our Instagram now!