The Most Useful Social Media Automation Functions

Did you know that you can put your brand’s social media activity on auto-pilot? It takes some strategy, just like anything else. But there are tools out there that can definitely make you feel like a one-person social media department. 

These tools have many different functions, and not all of them are going to be useful or economical for your brand. In fact, everyday social media users have grown savvy to some of the automated tools out there and can spot automated activity a mile away. 

You don’t have to go “full robot” – here are the most useful automation functions you can start using right away to politely grow your social media accounts.

Scheduling

For those of us (most of us) who are simply not around to post on their channels all day, managing social media can seem like a daunting task. Signing on and posting takes precious minutes that we could be spending on another task. 

Scheduling tools can be found through software services like Hootsuite or Buffer, or, you can schedule future posts to a brand’s Facebook Page for free, right inside the Facebook platform. That way, you can schedule posts out for the week (or the month) in one sitting. 

Engaging

There are apps and tools out there to make it seem like you are liking, commenting and engaging with others’ posts on Twitter and Instagram. Typically it requires you to target the type of user, or a hashtag in order for the “robot” to find people to interact with. 

Unfortunately, there aren’t yet automation tools for engaging with Facebook posts. You will have to engage authentically there by liking and commenting on existing posts. 

Following

On Instagram and Twitter, the amount of followers you get is proportional to the amount of time you spend following other similar accounts. Easy to do for those of us who live on our phones – but for a busy entrepreneur? Not so much. 

Auto-follow, and more importantly, auto-unfollow tools are some of the most valuable in the social media world. Nobody in their right mind could sit and follow 400 new users per day with their thumbs, but with automation, it’s more than possible. 

We’re getting started on InstaZood after another of our favorite tools got shut down. Give it a try and see how powerful your account can really be!  


Need a team to help you delve into the world of social media marketing? Our experts are here to help, and located all around the west coast. Reach out to Social Media Unicorn to get started.

How to Elevate the Cannabis Buying Experience

When we talk about an “elevated experience” in the cannabis industry, we’re not just talking about getting high. It’s a phrase that embodies the community’s mission to eliminate negative stereotypes through responsible consumption and education.

Think of it as brand strategy with the consumer in mind; you always want patients to feel comfortable, confident and informed when they’re considering buying your product to take home. Start giving back today with these tips.

Provide Facts

A full ingredient list and laboratory test are just the bare minimum of what should be included on your product’s packaging and your website, too. This would be a good start, but the truth is that patients typically want to know a lot more than simply what’s inside.

They want to know, as much as possible, what the onset time will be and how they will feel after using the product. Should it be used morning, night or all day long? How long should they wait before re-dosing? Think of an answer to every possible question a new cannabis consumer might have, and make it an integral part of your branding. 

Care About Details

High-end aesthetics and practicality are extremely important. This is true with both product and packaging design! Cannabis consumers really do care about the little things. They want to feel confident when they leave a dispensary that the product in their bag will work as advertised and provide a pleasant experience. If the consumer can’t gain that confidence simply by picking up the package, then it’s time to go back to the drawing board. 

Some specific small details that matter to connoisseurs and newer consumers alike:

  • Beautiful packaging which provides a clear product description, and a sense of the intended mood or effect. 
  • Clearly marked dosage meters or perforations on edible and drinkable products. 
  • Air-tight sealed packaging for cannabis flower, with appropriate humidity control. 
  • Proper labeling and lids on topical containers so they can be handled.
  • Current lab test labels on the outside of every package.

Promote Responsibility

Always do your best to inform the consumer – directly on the package – of everything they’ll need to know. After all, you or your sales reps will not be in the store with them when they are checking out your product. Don’t rely on dispensary staff to educate patients about safe and effective ways to use your particular product. The burden is on manufacturers to make that information part of their packaging, labeling and overall branding process. 


Elevate your brand to the next level with consulting, integrated campaigns and real, proven results with Social Media Unicorn, based in the thriving legal cannabis market of Las Vegas. 

3 Lessons Learned as a New Unicorn

3 Lessons Learned as a New Unicorn

A new job always comes with a learning curve, and being a Unicorn is no exception. Within my first month, I’ve learned three very important lessons that will always stay with me.

 

Find What Works For You

Over the years, the adult-skill that I have struggled with the most has been time management. Having ADD can make managing my time particularly difficult, but since I joined the Unicorns right before 4/20, it was crucial that I had my schedule under control. I’ve combed the internet for any and every “hack” involving time management – and what I learned from it is something we all already know, that everyone is different.

For me, it’s lists – I’ve found that I respond best to visual reminders and cues. “Out of sight, out of mind” is practically my accidental life motto. How do I use this to my advantage? Write. Down. Everything. If it’s something I need to do, I write it down. It doesn’t matter if I need to do it immediately, or in a few weeks – if I don’t write it down I’ll forget it. Every morning, I write (and prioritize!) a new list of tasks that need to be completed. When something inevitably comes up, I add it to the end, and reprioritize if needed. While this might seem like a lot of unnecessary and repetitive work to some people, it allows me to function ten times more efficiently, ultimately making me better at what I do.

Be Honest With Yourself

New people and new environments can be truly intimidating – pair that with a need to prove yourself, and before you know it you’re enthusiastically saying “yes!” to everything that is asked of you. This is when you need to be honest with yourself, in order to be honest with your co-workers. The amount of work that you initially agree to will set the precedent for the workload that you are able to handle – but I’m not saying that’s a bad thing!

Being honest with yourself also means challenging yourself. Just because you’re not particularly excited about the new project doesn’t mean that you can’t absolutely crush it. And on the opposite end of the spectrum, don’t turn down projects simply because you’re afraid to fail either. Failure is simply an opportunity to learn and grow.

Never Settle

Super cliché, I know, but hear me out. Now, before you go out and quit your stable office job in order to pursue your dream of being a nomadic juggler, that’s not quite what I’m suggesting. “Following your dream” sounds great in theory, but the reality is that “following your dream” doesn’t always pay the bills.

What I *am* saying is don’t lose sight of your end goal. Figure out what you’re best at – what you undeniably excel at doing – and pair that with your biggest passion. That is your end goal. It’ll probably take time, hard work, and patience to get there, but persevere. Being content isn’t good enough. You deserve to be truly happy.

The Best Types of Posts For Each Social Media Platform

When it comes to social media, far too many brands make the mistake of posting the same exact content on every single platform. This is ill-advised because there are so many diverse groups on social media, and they all hang out in different social environments – and respond to different stimuli as well.

We put together a guide for DIY marketers to help you plan your approach to each top platform. 

Facebook

From humble beginnings, Facebook has become extremely diverse and dynamic. Not only is every demographic present on the platform, it’s also now been segmented into Groups. People and brands providing quality content to their audiences are holding on to their organic growth and influence on the platform, even as Facebook continues to try and monetize almost every interaction. 

One thing is for certain about the Facebook algorithm – it favors video posts. Heavily. A strong video content strategy will help you acquire more fans organically. Otherwise, set aside a small budget and learn to optimize Facebook Ads with amazing photography and graphics and some clever copy. 

Instagram

It’s changed a lot over the past year, but Instagram is still the place to be for the hippest and most social-savvy people in the world. It’s where trends are made, and visual content is king. You can repurpose some of your Facebook content here, but really make the captions pop. Professional photography is almost a must these days as outstanding “pinch-to-zoom” resolution photo posts are becoming the norm (especially delectable close-up photos of  cannabis products).

There are lots of “tricks” and theories out there for how to hack this platform, but really, Instagram runs on a few key principles. If you engage genuinely, post regularly, and utilize the proper hashtags. How you get there is up to you – as long as you make it absolutely beautiful.

Twitter

The original microblogging platform is far from dead – in fact, Twitter remains one of the most active platforms for breaking news and commentary on current events, as well as conversations amongst journalists and influencers.

That being said, all your content on Twitter should be newsworthy and put on display the unique voice and vision of your brand. Image and video posts, polls, memes and hashtags are essential parts of the Twitterverse you should know about. Research hashtags being used by your target niches, incorporate them into your tweets, and remember to always engage authentically.

Snapchat

On Snapchat, anything goes. The people following you are doing so for one reason: to catch a glimpse into what you’re doing all day. Again, authenticity is key. Using Snapchat gives you the opportunity to build your brand its very own personality from scratch – or, start building your personal brand as a living, breathing embodiment of the company.

So, in short, you should always share the awesome adventure that is your business with the world. Having partners in the industry who know the rules and trends on each platform will strengthen your influence even more. 

Hire us today and learn to finally rock social. 

What Makes a Marijuana Brand “High-End?”

Is your cannabis brand “high-end?” If so, how do you justify that classification? As rapidly increasing numbers of consumers try cannabis for the first time, and the market continues to segment, it’s vital to know where your product stands on the “luxury scale.”

Many business owners mistake luxury for something that a hip millennial would purchase. While this can sometimes be true, we’re here to set the record straight about cannabis marketing once and for all. 

The following qualities are what truly make a cannabis brand high-end: 

Audience

Before you can be considered a luxury brand, you’ve got to target the right kinds of people with your marketing. In other words, if you think your product fits the interests and profile of a 40+ woman making over $100K per year, don’t cater your marketing to the college aged Coachella-bound crowd. 

When your product catches the eyes of your audience on social media, you want them to know it was made for them; not wondering whether they should do their research first. That’s the difference between luxury and generic brands. 

Sourcing

What goes into your product is just as important, if not more so, than the way it looks on the outside. Luxury consumers crave a few things from their health and wellness products, including potent active ingredients, natural or organic components, and sensations that are pleasing to the touch, taste or smell. 

The takeaway here is that if you use only the highest quality flower to start your process, then your concentrate, edible, or topical product will automatically rank among the high-end. 

Presentation

One of the most important finishing touches on your brand is the final presentation – how your product will be packaged, displayed and sold. The colors and symbolism of your brand must match up artistically and aesthetically to other luxury brands on the shelves of your favorite high-end boutiques. 

Now, whether you want to follow in the footsteps of the fashion industry, specialty food products, apothecary and beauty store styling, or the stark, scientific stylings of the pharmaceutical industry, is all up to you. That’s the fun of branding! 


Playing by these suggestions will help you prepare your cannabis brand for the luxury market, but in reality, there are no strict rules to creating an amazing new product. Part of the beauty of marijuana is the spectrum of new and innovative ideas being developed from the plant and the culture that surrounds it. 

Ready to groom your product for the spotlight it deserves? Get in touch with Social Media Unicorn today and put one of our stellar cannabis marketing Unicorns to work for you. 

4 Cannabis Brands Using Photography To Their Advantage

We love to talk about sharp branding photography for cannabis because, in today’s social media universe, it can truly make or break your communication strategy.

Product or lifestyle photography for your brand should embody as much of your identity, personality and colors as possible, while inspiring creativity or new ideas in the person viewing the photo. Instead of just thinking, “that’s a pretty photo!” your goal should be to stimulate in the viewer a newfound desire to incorporate your brand into their existing lifestyle. People in the cannabis community hold their routines and rituals in high regard; show that your product understands that. 

These four companies have been #killingit with their social media photography lately, and savvy cannabis consumers are taking notice. Take a leaf or two out of their book! 

Dipstick Vapes

Coming up in the personal vaporizer market against major competition that’s been in play for years (think PAX vs. Firefly, Dabado vs. Dr. Dabber) isn’t easy for most brands to strategize.

Dab & Puff 💨💨 #HappyDipping #TossTheTorch #Dipper #Dipstickvapes

A post shared by Dipstick Vapes (@dipstickvapes) on

Dipstick Vapes handles the pressure with style, using gorgeous professional photography of their sleek metallic devices and full, luscious puffs of smoke to attract the eye. Their Instagram account is new, but already wooing high-end vape customers to their portable “nectar collector” for easy concentrate consumption on the go. 

Humble Flower Co. 

A topical company with roots in California’s famed Humboldt area, this brand brings the outside in to create a beautiful and appealing social media photography strategy.

All of Humble’s product photos are staged with colorful wildflowers, herbs and shrubbery in contrast with the clean and modern lines of their packaging. 

The Kush Queens

Already well-known for their Instagram imagery that is female-friendly and full of memery, The Kush Queens are putting their photo prowess to good use now that they’ve launches their very own products.

Come visit us in the @sol_distro Village @hightimesmagazine #Cannabiscup #thekushqueens #TheLitKit #soldistro

A post shared by Kush Queen™ (@thekushqueens) on

Earlier this year they released The Lit Kit, a pretty box filled with a pre-rolled cone, small chocolate edible and medicated bath bomb for the perfect night in. The professional-looking package has inspired hundreds of fans to create their own Instagram photo content around The Lit Kit – a social media gift that keeps on giving for its creators. 

Remedy

Remedy, out of Las Vegas, continues to stun the market with packaging and brand marketing that is ahead of its time. Clearly they are gearing up to serve the exploding 21+ market come summertime.

From color-coordinated pill cases for their cannabis capsules, to their sleek black-and-white vape case, to their brand symbolism of hands in their lifestyle photography, and even the close-up shots of their golden oils and top-grade flowers, Remedy is one of the top brands to watch in Nevada. 


What are your favorite cannabis brands putting out first-class brand photography? Share a link with us in the comment section. 

Do Correct Spelling & Grammar Matter in Cannabis Marketing?

Lots of younger people may wonder just how important spelling and grammar are in the “real world.” The answer is VERY!

In the cannabis industry, this matters even more. Since we are battling against nearly a century of stigma, how we present new cannabis brands to the public matters.

Are you a cannabis entrepreneur looking to put yourself and your company into the spotlight? Here are a couple of reasons to brush up on your English grammar, or at least, try to be a little more conscious of all the good (and bad) copywriting that is around you! 

You’ll Seem Smarter

Using proper grammar can be positively conspicuous. You never know who is a stickler for proper syntax, or which big decision maker at a company was actually an English major in college.

Though you don’t need a degree to be a successful cannabis business owner, good speaking and writing skills can help. The type of people you’ll hit it off with by being a great speaker are the ideal types of acquaintances for an entrepreneur to have. 

Your Social Media Game Will Pop

The more you learn about the English language, the more awesome and creative things you can come up with to say. In the modern era of social media, that’s an incredibly important skill for a Unicorn to have! 

Brands – whether they are companies or personal brands – that do well on social media, tend to do well because they combine the right words with the best and most representative images. Plus, they know how to write a post that reads nicely, without confusing typos. Learn the basics of copywriting and you, too can sparkle on social.

You’ll Gain Opportunities

No matter your line of business, at some point you’ll find yourself having to pitch your product or services to someone else. It might be the media, or a new prospective business partner. Either way, that pitch had better be spotless if you want to put yourself and your brand in the best possible light! 


So, how exactly does one improve his or her spelling skills? That’s a great question. It seems hard to do, but we have a few specific suggestions. First, read more frequently; it doesn’t matter if it’s Lean InGone Girl or The New York Times. Second, find a friend or colleague with good writing skills, and shoot them texts.

Even better? Hire a cannabis marketing agency that can handle your specific needs with appropriate style and flair. 

The truth is, without a great communicator behind your brand’s most important materials, your company will never reach its full potential. However, we’re always here to help. Reach out to Social Media Unicorn to put our team of cannabis industry marketing and copywriting specialists to work. 

The Top 3 Growing Demographics for Cannabis Users

No matter where you stand in the business of cannabis, you’ve simply got to know who’s out there consuming it.

Dated stereotypes of the marijuana user no longer apply. At first glance, to the naïve marketer, it may seem like only young, hip city folk are using the latest and greatest cannabis products. We like to look a little deeper than that. 

Get to know the three fastest-growing groups of consumers in the cannabis world right now: 

Baby Boomers

There’s no question about it: the generation of people born post-WWII are a dominant buying force in the U.S. economy. That means that as legalization spreads from state to state, Baby Boomers remain the fastest growing group of patients and consumers, tossing aside the old stigma for a new lease on health and wellness. 

Rising health care costs and low satisfaction with prescription medication treatments are leading more and more aging people to give cannabis another try – often for the first time in decades. 

Millennials & “Gen Z”

Not only have Millennials had the privilege of growing up around changing attitudes about cannabis, they’ve also led the charge in making marijuana a mainstream wellness product. 

The subsequent generation of youth consumers, dubbed “Generation Z,” are now quickly approaching legal age to purchase their own vape pen or edible in one of several regulated adult-use states. Time will tell just how involved this generation will be in the modern cannabis culture, but you can bet their tastes will be refined by lifestyle influencers and top-quality products they’ve seen on Instagram. 

The Elderly

Don’t discount the impact that elderly people will have on legal cannabis markets in the next few years – especially as curious Baby Boomers begin to see their health care costs skyrocket even higher as they age.

Medical cannabis is providing comfort to more people than ever so that they can live out the rest of their years in health and happiness. Through various channels, the word is getting out that pot beats pills any day of the week.  


If you are an entrepreneur launching a product or service in the cannabis space, you need to figure out who your customers are.

We can help! Hire one of our Unicorns today to put your brand on the map. 

Here Are 3 Apps To Step Up Your Social Media Engagement

Social media has impacted our lives both personally and when it comes to raising your awareness about your business or brand.

With a whopping 600 million users on Instagram, another 1.68 billion on Facebook, and 319 million on Twitter many people are using social media to their advantage either for their business or own personal life.   So if they can do it, why can’t you?

Here are three helpful apps to step up your social media game!

Canva

social-media-apps

A call to action can help boost engagement. Turn your product pics into graphic masterpieces with Canva.

Created in 2009 out of Sydney, Australia the app has gained massive success thanks for its easy to use editing system and the fact that it’s FREE. Learn more on their website.  

 

 

Instafollow

social-media-apps

Instafollow or it’s Twitter equivalent, UnfollowerStats, allows you to check when people follow and unfollow your social media accounts. This is optimal for businesses who want to familiarize themselves with what posts are and aren’t working with their demographic.

Currents

Google’s Currents is an app that helps the average joe keep up to date with the newest trends in what’s happening around the world. This app helps many social media influencers, especially journalists and political commentators, remain relevant when they post.

What’s your go-to app for engagement? 

Cannabis In Vegas Delivery Direct To You

Cannabis In Vegas delivery direct to you is the Amazon of marijuana. It doesn’t matter what dispensary or brand you prefer, Cannabis In Vegas offers discreet delivery or pick up directly from Nevada’s best dispensaries to you. The concept for Cannabis In Vegas came from the talented GreenRush team and our very own team, who saw the need to highlight the enthusiastic cannabis community. Someone made the argument that the unique cannabis community culture that is thriving in Vegas would fade away with adult use recreational marijuana use. I disagree.

The Cannabis In Vegas community in Vegas will continue to grow with the increase in cannabis consumers in the Las Vegas market. Our community is unique thanks to the hospitality focus of the Las Vegas ecosystem, where world class customer service comes naturally. Las Vegas is a connoisseur city, where premium brands and services are standard. A direct to you solution for cannabis products serves the local medical marijuana patients and marijuana tourists. All dispensaries can benefit from easy cannabis consumer discovery, which is the primary solution that this platform offers. The win/win is for dispensaries and brands, who are charged nothing to be part of the community.

By offering a technology solution that unites all brands, dispensaries, and consumers, Cannabis In Vegas offers one stop shopping with concierge customer service. From the award-winning cannabis flower cultivated by Tahoe Hydro to battle born brand Remedy, there is something for everyone in the community. To receive 20% off your first order of $100 or more, just use code VEGAS420 on Cannabis In Vegas