Becoming a Unicorn

The first month of a new career always brings fear and excitement.

I’m glad to say that here at Social Media Unicorn it has been a lot more excitement than fear. Everyone is great! Not only is my entire team fun to work with, they all have an in-depth knowledge of the cannabis culture and the wants and needs of the community we serve. With that being said, I am starting a weekly blog to inform and educate about the new innovative products, services, and happenings within our community. Stay tuned each week to see what this Unicorn is getting into 😉

Just recently, we had the pleasure of hosting a patient appreciation day for Tahoe Hydro Company with the lovely people over at Medizin. They operate one of the premier dispensaries that cater to Las Vegas and the surrounding areas. Medizin, unlike many other dispensaries, is also involved in cultivation. They have some award winning flowers like Chloe, one of the most medically beneficial strains that is offered in Las Vegas. We had a great time representing Tahoe Hydro Company while we were there. THC is a boutique cultivator out of Carson City, NV, that is sure to fit the needs and wants of any consumer out there. They have award winning strains: Blackjack (S), Gelato 45 (H), Tahoe Hydro OG (I), all winning their respective categories at the 2016 Jack Herer Cup. THC also just entered the preroll game with the introduction of their STIX line, currently offering Tahoe Hydro OG. Needless to say, they know what they are doing over there at Tahoe Hydro Company. We passed out tons of Tahoe swag and educated patients on our products and specials. It was great meeting and creating future Tahoe fans! I loved hearing all the positive feedback regarding our products. Huge thank you to Tanya and the whole crew at Medizin for making my first patient appreciation day a success!  

All in all, these first few weeks have been an adventure and a blessing. I’m so lucky to be surrounded by people who are so passionate about cannabis. I can’t wait to see what the future holds for me as a Unicorn. Be sure to tune in next week for my next post and mark your calendars for our upcoming events!

Las Vegas Social Media Day – Fri. 6/30

Follow Tahoe Hydro Company on IG @tahoehydroponics

Get updates from Medizin at http://medizinlv.com 

The Most Useful Social Media Automation Functions

Did you know that you can put your brand’s social media activity on auto-pilot? It takes some strategy, just like anything else. But there are tools out there that can definitely make you feel like a one-person social media department. 

These tools have many different functions, and not all of them are going to be useful or economical for your brand. In fact, everyday social media users have grown savvy to some of the automated tools out there and can spot automated activity a mile away. 

You don’t have to go “full robot” – here are the most useful automation functions you can start using right away to politely grow your social media accounts.

Scheduling

For those of us (most of us) who are simply not around to post on their channels all day, managing social media can seem like a daunting task. Signing on and posting takes precious minutes that we could be spending on another task. 

Scheduling tools can be found through software services like Hootsuite or Buffer, or, you can schedule future posts to a brand’s Facebook Page for free, right inside the Facebook platform. That way, you can schedule posts out for the week (or the month) in one sitting. 

Engaging

There are apps and tools out there to make it seem like you are liking, commenting and engaging with others’ posts on Twitter and Instagram. Typically it requires you to target the type of user, or a hashtag in order for the “robot” to find people to interact with. 

Unfortunately, there aren’t yet automation tools for engaging with Facebook posts. You will have to engage authentically there by liking and commenting on existing posts. 

Following

On Instagram and Twitter, the amount of followers you get is proportional to the amount of time you spend following other similar accounts. Easy to do for those of us who live on our phones – but for a busy entrepreneur? Not so much. 

Auto-follow, and more importantly, auto-unfollow tools are some of the most valuable in the social media world. Nobody in their right mind could sit and follow 400 new users per day with their thumbs, but with automation, it’s more than possible. 

We’re getting started on InstaZood after another of our favorite tools got shut down. Give it a try and see how powerful your account can really be!  


Need a team to help you delve into the world of social media marketing? Our experts are here to help, and located all around the west coast. Reach out to Social Media Unicorn to get started.

3 Lessons Learned as a New Unicorn

3 Lessons Learned as a New Unicorn

A new job always comes with a learning curve, and being a Unicorn is no exception. Within my first month, I’ve learned three very important lessons that will always stay with me.

 

Find What Works For You

Over the years, the adult-skill that I have struggled with the most has been time management. Having ADD can make managing my time particularly difficult, but since I joined the Unicorns right before 4/20, it was crucial that I had my schedule under control. I’ve combed the internet for any and every “hack” involving time management – and what I learned from it is something we all already know, that everyone is different.

For me, it’s lists – I’ve found that I respond best to visual reminders and cues. “Out of sight, out of mind” is practically my accidental life motto. How do I use this to my advantage? Write. Down. Everything. If it’s something I need to do, I write it down. It doesn’t matter if I need to do it immediately, or in a few weeks – if I don’t write it down I’ll forget it. Every morning, I write (and prioritize!) a new list of tasks that need to be completed. When something inevitably comes up, I add it to the end, and reprioritize if needed. While this might seem like a lot of unnecessary and repetitive work to some people, it allows me to function ten times more efficiently, ultimately making me better at what I do.

Be Honest With Yourself

New people and new environments can be truly intimidating – pair that with a need to prove yourself, and before you know it you’re enthusiastically saying “yes!” to everything that is asked of you. This is when you need to be honest with yourself, in order to be honest with your co-workers. The amount of work that you initially agree to will set the precedent for the workload that you are able to handle – but I’m not saying that’s a bad thing!

Being honest with yourself also means challenging yourself. Just because you’re not particularly excited about the new project doesn’t mean that you can’t absolutely crush it. And on the opposite end of the spectrum, don’t turn down projects simply because you’re afraid to fail either. Failure is simply an opportunity to learn and grow.

Never Settle

Super cliché, I know, but hear me out. Now, before you go out and quit your stable office job in order to pursue your dream of being a nomadic juggler, that’s not quite what I’m suggesting. “Following your dream” sounds great in theory, but the reality is that “following your dream” doesn’t always pay the bills.

What I *am* saying is don’t lose sight of your end goal. Figure out what you’re best at – what you undeniably excel at doing – and pair that with your biggest passion. That is your end goal. It’ll probably take time, hard work, and patience to get there, but persevere. Being content isn’t good enough. You deserve to be truly happy.

The 5-Point Social Media Strategy Anyone Can Master

Doing social media strategy yourself is a learning process. There are new rules, trends and influencers to follow any given week. You’ve got to understand algorithms (as best you can, anyway) and principles of copywriting, photography and public relations. It can certainly be a lot to remember! 

Whether you manage your brand’s entire social presence, or just have a say in the process, you should know these five guiding principles of social media.

Be Authentic

The first rule of social media is to be authentic! Whether that means embracing your goofy side once in awhile, or telling the truth when your brand has a crisis, the idea is the same.

Engage Regularly

You might think that posting on Facebook about once a week, when you feel like it, is an adequate strategy. While this is the bare minimum to keep a page active on the platform, it won’t help your account gain any users. For the most part, you’ve still got to actively engage with other humans on Facebook in order to see success. That means:

  • posting daily or multiple times daily;
  • inviting your personal contacts to Like your page and asking others to do the same;
  • engaging and adding value in Groups; and, likely,
  • running Ads to generate traffic. 

Plan Ahead

So you wrote a month’s worth of blogs, tweets, and Instagram posts, but now your 30 days is up and you’re out of material. The content planning process is literally never ending for social media managers. Remember, you’re playing the long game, and regular (even daily) authentic engagement is a must to stay relevant in a sea of trendy new accounts. 

Use Spell Check

Typos? Grammar slips? Plain poor phrasing? None of these things make a pretty social media share. Yet, so many are too trigger happy and hit “post” before their content is on point. Run post copy, graphics and spelling past a colleague or friend that you trust. Sometimes all you really need is a second set of eyes on your work. 

Be Cohesive

Our last piece of advice is to stay consistently on-brand with all your social media postings. Use the same colors, symbolism, voice and phrasing in ever post. By doing this, you’ll avoid confusing your audience like many brands do trying to capitalize on the latest memes and trends. Instead your fans will recognize your posts seconds before they even see the brand name. 


Maybe you know all this already, but for some reason your social strategies just haven’t been sticking lately. Your content may just need a nudge in the right direction, or a second creative opinion. 

Brands and individuals making their mark in the cannabis industry, we’ve got your back. Call a Social Media Unicorn to help give your project some much-needed direction. 

The Best Types of Posts For Each Social Media Platform

When it comes to social media, far too many brands make the mistake of posting the same exact content on every single platform. This is ill-advised because there are so many diverse groups on social media, and they all hang out in different social environments – and respond to different stimuli as well.

We put together a guide for DIY marketers to help you plan your approach to each top platform. 

Facebook

From humble beginnings, Facebook has become extremely diverse and dynamic. Not only is every demographic present on the platform, it’s also now been segmented into Groups. People and brands providing quality content to their audiences are holding on to their organic growth and influence on the platform, even as Facebook continues to try and monetize almost every interaction. 

One thing is for certain about the Facebook algorithm – it favors video posts. Heavily. A strong video content strategy will help you acquire more fans organically. Otherwise, set aside a small budget and learn to optimize Facebook Ads with amazing photography and graphics and some clever copy. 

Instagram

It’s changed a lot over the past year, but Instagram is still the place to be for the hippest and most social-savvy people in the world. It’s where trends are made, and visual content is king. You can repurpose some of your Facebook content here, but really make the captions pop. Professional photography is almost a must these days as outstanding “pinch-to-zoom” resolution photo posts are becoming the norm (especially delectable close-up photos of  cannabis products).

There are lots of “tricks” and theories out there for how to hack this platform, but really, Instagram runs on a few key principles. If you engage genuinely, post regularly, and utilize the proper hashtags. How you get there is up to you – as long as you make it absolutely beautiful.

Twitter

The original microblogging platform is far from dead – in fact, Twitter remains one of the most active platforms for breaking news and commentary on current events, as well as conversations amongst journalists and influencers.

That being said, all your content on Twitter should be newsworthy and put on display the unique voice and vision of your brand. Image and video posts, polls, memes and hashtags are essential parts of the Twitterverse you should know about. Research hashtags being used by your target niches, incorporate them into your tweets, and remember to always engage authentically.

Snapchat

On Snapchat, anything goes. The people following you are doing so for one reason: to catch a glimpse into what you’re doing all day. Again, authenticity is key. Using Snapchat gives you the opportunity to build your brand its very own personality from scratch – or, start building your personal brand as a living, breathing embodiment of the company.

So, in short, you should always share the awesome adventure that is your business with the world. Having partners in the industry who know the rules and trends on each platform will strengthen your influence even more. 

Hire us today and learn to finally rock social. 

4 Cannabis Brands Using Photography To Their Advantage

We love to talk about sharp branding photography for cannabis because, in today’s social media universe, it can truly make or break your communication strategy.

Product or lifestyle photography for your brand should embody as much of your identity, personality and colors as possible, while inspiring creativity or new ideas in the person viewing the photo. Instead of just thinking, “that’s a pretty photo!” your goal should be to stimulate in the viewer a newfound desire to incorporate your brand into their existing lifestyle. People in the cannabis community hold their routines and rituals in high regard; show that your product understands that. 

These four companies have been #killingit with their social media photography lately, and savvy cannabis consumers are taking notice. Take a leaf or two out of their book! 

Dipstick Vapes

Coming up in the personal vaporizer market against major competition that’s been in play for years (think PAX vs. Firefly, Dabado vs. Dr. Dabber) isn’t easy for most brands to strategize.

Dab & Puff 💨💨 #HappyDipping #TossTheTorch #Dipper #Dipstickvapes

A post shared by Dipstick Vapes (@dipstickvapes) on

Dipstick Vapes handles the pressure with style, using gorgeous professional photography of their sleek metallic devices and full, luscious puffs of smoke to attract the eye. Their Instagram account is new, but already wooing high-end vape customers to their portable “nectar collector” for easy concentrate consumption on the go. 

Humble Flower Co. 

A topical company with roots in California’s famed Humboldt area, this brand brings the outside in to create a beautiful and appealing social media photography strategy.

All of Humble’s product photos are staged with colorful wildflowers, herbs and shrubbery in contrast with the clean and modern lines of their packaging. 

The Kush Queens

Already well-known for their Instagram imagery that is female-friendly and full of memery, The Kush Queens are putting their photo prowess to good use now that they’ve launches their very own products.

Come visit us in the @sol_distro Village @hightimesmagazine #Cannabiscup #thekushqueens #TheLitKit #soldistro

A post shared by Kush Queen™ (@thekushqueens) on

Earlier this year they released The Lit Kit, a pretty box filled with a pre-rolled cone, small chocolate edible and medicated bath bomb for the perfect night in. The professional-looking package has inspired hundreds of fans to create their own Instagram photo content around The Lit Kit – a social media gift that keeps on giving for its creators. 

Remedy

Remedy, out of Las Vegas, continues to stun the market with packaging and brand marketing that is ahead of its time. Clearly they are gearing up to serve the exploding 21+ market come summertime.

From color-coordinated pill cases for their cannabis capsules, to their sleek black-and-white vape case, to their brand symbolism of hands in their lifestyle photography, and even the close-up shots of their golden oils and top-grade flowers, Remedy is one of the top brands to watch in Nevada. 


What are your favorite cannabis brands putting out first-class brand photography? Share a link with us in the comment section. 

3 Photo Booth Apps For Your Next Event

From music festivals to industry conferences, having a photo booth activation is a great way to get interactive with your guests and attract attention to your brand. Here are some of the top photo booth apps we’ve seen popping up at parties across the nation. 

 PHHHOTO

Nope, that’s not a typo.  PHHHOTO is a next-generation camera app that shoots instant moving pictures your event attendees can instantly share with friends across social platforms.   

HotPoint App & Lightbox

photo-booth

Moving visuals are definitely on trend.

The HotPoint App takes this concept to the next level, adding a voyeuristic element allowing those at home to “watch in” on your event.

Already featured in some of the hottest venues across the nation in cities including Los Angeles, Las Vegas, Miami, and New York.

Launched in 2014, you can now bring a Lightbox to your city and have the whole town with #FOMO (fear of missing out) on your next event. 

 

Simple Booth

photo-booth

Offering branded images to major companies like Adidas, Disney, and Red Bull, Simple Booth brings the sauce when it comes to reach.

Almost all of Simple Booth gallery views occur on mobile devices, so we optimized the new galleries to be mobile-first and fun to play with. Infinite scrolling allows new images to load on the fly, so you can keep scrolling just like you would a social feed.

The best news is there are many options on the market, so if these didn’t work for you let us know what does in the comment section below!

Here Are 3 Apps To Step Up Your Social Media Engagement

Social media has impacted our lives both personally and when it comes to raising your awareness about your business or brand.

With a whopping 600 million users on Instagram, another 1.68 billion on Facebook, and 319 million on Twitter many people are using social media to their advantage either for their business or own personal life.   So if they can do it, why can’t you?

Here are three helpful apps to step up your social media game!

Canva

social-media-apps

A call to action can help boost engagement. Turn your product pics into graphic masterpieces with Canva.

Created in 2009 out of Sydney, Australia the app has gained massive success thanks for its easy to use editing system and the fact that it’s FREE. Learn more on their website.  

 

 

Instafollow

social-media-apps

Instafollow or it’s Twitter equivalent, UnfollowerStats, allows you to check when people follow and unfollow your social media accounts. This is optimal for businesses who want to familiarize themselves with what posts are and aren’t working with their demographic.

Currents

Google’s Currents is an app that helps the average joe keep up to date with the newest trends in what’s happening around the world. This app helps many social media influencers, especially journalists and political commentators, remain relevant when they post.

What’s your go-to app for engagement? 

The Power of The Unicorn

From a mystical land, unicorns have appeared in literature as symbols of hope and magic. 

That’s the spirit we place in all aspects of our work here at Social Media Unicorn. From creating and producing video to crafting campaigns to grow revenue, our team works with cannabis and luxury brands offering a magical suite of creative marketing, sales, and public relations services.

Our team of unicorns are united by three core values that help cannabis brands achieve their goals.

Read on to learn what makes our team at Social Media Unicorn so unique! 

social-media-unicorn

Spirit of Service

Let’s face it, as the emerging legal cannabis space rapidly expands across the country, there are roadblocks that can often stand in the way of getting your cannabusinesss noticed. We lead with positivity and optimism. In the toughest circumstances we start with a smile and determination, knowing that we have an entire team supporting us. Not only that, we have established relationships with reps from Facebook, Twitter, Instagram and Snapchat. There is no limit to our creativity. Serving cannabis brands throughout the United States and in Canada.

Attitude Is Everything

social-media-unicor

Attitude is something you can’t teach people. 24/7, 365 our team has a heart for serving others. We have unicorns on the ground in Las Vegas, Denver, Seattle, Los Angeles, and Phoenix. We know our markets and we know how to get results.   

Entrepreneurial Spirit

social-media-unicorn

Rather than challenges, here at Social Media Unicorn, we see opportunities for ourselves and our clients. We are entrepreneurs at heart, creatively problem solving and exploiting opportunities in under served markets. Social Media Unicorn offers full concierge celebrity dispensary appearance services. We have helped recreational and medical marijuana dispensaries from Spokane, Washington to Las Vegas, Nevada achieve front page news exposure with a variety of cannabis celebrity appearances.

Despite Legalization, Anti-Cannabis Marketing Censorship Still In Full Effect

Despite marijuana legalization sweeping the nation, it seems anti-cannabis marketing remains in full effect. While more than half the states in the U.S. now allow medical cannabis, and a growing number of states are adopting full legalization, many companies fearful of a federal government crackdown, are censoring what we can share online about cannabis.  

It seems Twitter has started censoring searches for “marijuana” and “cannabis.” Searches for things like “opioids” are showing up just fine, the Joint Blog reports.

“Without warning, Twitter recently instituted a ‘sensitive content’ filter that is automatically turned on for all users, and the settings to disable it are hidden”, states a Change.org petition, started by Marijuana Majority. “As a result, queries for topics that Twitter has designated “sensitive” yield zero results on the search tab for latest tweets.”

“Censoring marijuana-related searches prevents serious people from communicating about one of the most prominent policy issues of our time,” the petition, which is addressed to Twitter CEO Jack Dorsey stated. You can read more info on the petition by clicking here.

Coincidentally, here at Social Media Unicorn we also experienced an issue with censorship while attempting to send an email newsletter to some of our clients via MailChimp.

We sent the below query to the MailChimp staff after one of our messages was flagged for violation of the “acceptable use” policy.

“I appreciate that you do not allow pharmaceutical sales or the sales of illegal substances, but we are a licensed cannabis extraction product sending our weekly menu to inventory control managers at licensed cannabis dispensaries in the state of Nevada. Since medical marijuana is currently legal in 32 states and the District of Columbia, we’d be pretty surprised if you consider medical marijuana products to be illegal.”

Well we were very surprised to receive the below response, stating legal cannabis menus were somehow a violation. 

anti-marijuana-marketing

A real world example of anti-cannabis marketing.