From What’s App to Facebook Messenger, more brands that ever before are using online messaging to quickly connect with customers. Brands are now using messaging apps to communicate one-on-one with customers, which is completely changing the nature of customer service. These apps provide a faster and easier way for customers to get the assistance they need. No more being placed on hold or waiting for a returned email.
Fighting Fake News
Facebook has launched an initiative to prevent fake news from appearing on the social network. Facebook is also changing its “Trending Topics” that highlight the most popular news on the giant social network to fight the incursion of fake news.
Augmented and Virtual Reality
Virtual and augmented reality is more than Pokémon Go. Not only does it encourage engagement by offering an immersive, memorable experience unlike any other medium, brands are quickly recognizing the value.
Live Video Content
One-third of all online activity is spent watching video online. Many brands are making the move from Snapchat and Instagram to capitalize on the live video frontier. According to a Think with Google report, 85% of adults ages 18-49 use multiple devices at the same time.