Entries by Alex Soeth

Ultra Violet, Pantone’s 2018 Color of the Year

Pantone, the world-renowned authority on color, recently announced the 2018 color of the year as Ultra Violet, Pantone code 18-3838. Ultra Violet is the fruition of melding the opposing colors blue and red into a harmonious and mystifying color. The color is said to invoke thought and imagination, something necessary in today’s busy and noisy environment. […]