Almost everyone I know has a Twitter, Facebook, and Instagram. It’s not uncommon to utilize these platforms for personal use every day, multiple times a day. In fact, social media has become such a huge part of our lives that it’s changing the ways in which companies are connecting with their consumers. But what do you do when it’s your job to do the connecting?
Most of us have utilized social media for personal use, but very few of us have actual experience managing a professional company’s social media page. I’ve been doing this for a long, long time now (a week), and I’ve learned a few lessons that could help you if you’re just getting started in the social media biz.
- Get to know your brands
When you’re handed a few different companies and asked to start producing content for their social media pages, it can feel a little like getting chucked in the deep end without your floaties. “Where to begin,” I asked my cat. She didn’t know.
So I started by doing a little digging. I scrolled back as far as I could through their Twitter, Facebook, and Instagram. I googled the company, and read news articles or watched reviews on the product. A sense of continuity is important, and you want to stay as true to your brand’s “voice” as possible. What kind of articles did they share before? What’s the culture like? Who looks at their posts? Answering these questions is the first step toward becoming a social media posting pro.
- Ask as many questions as you can think of
Your team members are there for a reason – use them! If you’re unsure if something will be received in the right way, or if it’s a good fit for the audience you’re trying to reach, ASK SOMEONE. Send it to your supervisor or a friend and see what they think. Getting a fresh perspective is so helpful. If it’s possible, hop on a phone call with the representatives from the company and ask them your questions. Get a feel for what they’re looking for, and keep the lines of communication open. The only stupid question is one that goes unasked, so be honest about the things you’re unsure about. It’s the only way to learn!
- Don’t be afraid to get creative
Posting the same standby pics of the products packaging or logo can get boring, for you and for users viewing the page. Don’t be afraid to veer off the beaten track and post a funny video or meme, as long as it’s in keeping with the image the brand is trying to convey. If you think a picture or a video might be too weird to post, refer to #2 on this list. Same with captions – don’t be afraid to use an alluring alliteration or quippy pun to get your point across. Social media is about engaging with the real live people on the other end of the screen, so make it conversational. Make it funny. Make it personal. Whatever the situation calls for, a little creativity goes a long way.
- Don’t take anything personally
It’s hard not to get that pit in your stomach when you’re told something you’ve done needs to be changed, or even taken down completely. Just remember – it’s not personal. You’re representing a brand, and you want to make sure that you represent them accurately. Take the criticism as constructive feedback, and use it to realign yourself with your brand’s goals and vision. Again, refer to #2. Ask as many questions about what went wrong with the post as you can think of so that you can be sure to not repeat the same mistakes in the future. Thankfully, no one expects you to become a social media master in 7 days, so learn as much as you can and your team will be patient with you.
- Have fun!
Seriously, your job is to post on social media. There’s a lot that goes into it, but the first thing should be a sense of enjoyment. If you’re stressed or uninterested in what you’re doing, it will come across in your posts. Get your creative juices flowing and approach everything with a smile. Chances are, if something you’re creating makes you laugh, smile, snort, chuckle, etc then it’ll be engaging to the consumer viewing the post as well. Social media is fun! Fun to use personally, and fun to use for business once you’ve started to get the hang of it.
If you’re just starting out in the social media space, like me, then these five tips can go a long way in helping you get your footing. I’m lucky enough to have a pack of magical unicorns around me, guiding me in the right direction. With some help from your team, and a little ingenuity on your part, you’ll be a pro in no time – that’s what I keep telling myself anyways!