Krista Whitley:  An award winning entrepreneur, Krista Whitley created Canada’s #9 fastest growing company with her first venture. Krista has experience on both sides of the camera: watched on reality television with Animal Planet’s “Groomer Has It Season 2”, CBC’s “Dragons Den”, and with her own Rosie award nominated reality television show “The Fabulous Furballs” on Canada’s Slice network; and winning two American Advertising Federation Addy awards for her video production work. Serving as Chief Marketing Officer for NegriCo, Krista gained expertise in all aspects of emerging technology, venture capital, and effective digital marketing techniques. Today she works exclusively with restaurants and luxury brands crafting custom recipes for effective social media strategy. A single mother to two girls, her Keeping’ Up With Krista blog was created to give women a voice and she has shared candid stories of motherhood, divorce, healthy living, and business to inspire women everywhere to live their best lives. 

Kate O’Neil: A Firefighter’s daughter from Chicago, Kate has a natural talent for making magic happen.  Her passion is to guide others in realizing dreams and reaching their fullest potential. As a former educator and athletic coach, Kate has always been compelled to help others. Inspired by her love of education, Kate is a successful academic having spent the last ten years dedicated to earning a Bachelors, Masters and PhD in the fields of Educational Leadership, Literacy and Language.  She has always been fascinated by the power and influence social media provides in order to connect the world.  Kate is excited and determined to infuse her teaching spirit and tenacity into the social media world.