The Do’s and Don’ts of Livestreaming For Business

From Periscope to Facebook and Instagram, livestreaming video is becoming more and more popular, particularly when marketing your new small business. Here are some quick tips to ensure you get the most bang for your broadcast. 

Social Media Unicorn Livestreaming Tips:

Initiate Conversations With New Arrivals

When you first start your live broadcast, note it will take some time to get an audience. Don’t be discouraged. One way to keep things going before you get a sizable audience is to start a casual  conversation welcoming new arrivals. Having the ability to ask questions, make comments and interact with you, plus the other viewers, can have a profound impact on your live stream.

Mention Options to Connect With You

What's better than a #Unicorn? A leprechaun riding a unicorn. Happy #stpatricksday #stpattysday #humor #funny #magical

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While you have a captive audience, be sure to use this chance to cross promote your other ventures including your Twitter, Instagram, blog posts, or other upcoming projects you are working on! 

Broadcast Longer 

The longer you broadcast, the more likely people are to discover and invite their friends on Facebook to watch the video. Facebook recommends that you go live for at least 10 minutes, and you can stay live for up to four hours.

When Livestreaming, It’s Best To Avoid the Following:

Don’t Stream With Poor Connection 

Before you go live, be sure you have a strong signal. A 4G connection is good, but WiFi works best.  If you have weak signal, the ‘Go Live’ button will be grayed out, so don’t even think about it. 

Don’t Leave Your Other Apps Running 

As previously mentioned, to ensure the best quality video shut down all of your other running apps prior to starting your broadcast. Adding in a snazzy overview on the topic will capture fans’ attention! 

Don’t Abruptly End Your Broadcast

As previously mentioned, planning is important! Make sure your broadcast has a clear beginning, middle and ending. Be sure to use a closing line to signal you are wrapping up. 

Regardless of the platform you choose, these fast tips will ensure you have great success with your next livestream. 

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