When it comes to growing your brand, strategic partnerships can be a highly effective way to build your businesses.
This is particularly true in the new legal cannabis space. As more and more new states legalize marijuana for both medical and adult use, this offers a unique opportunity for existing cannabis brands to grow nationally through partnerships with cannabis retail stores and dispensaries.
One of the greatest opportunities for cannabis retailers is to create strategic partnerships with the brands they carry. The key behind the strategic partnerships are offering a win/win for all parties involved.
“Much like how Paul Mitchell has partnered with the salons that carry their hair products, I am seeing successful cannabis lifestyle brands like Caviar Gold starting to partner with cannabis dispensaries to help them drive sales before the cannabis consumer even walks through the door,” social media expert Krista Whitley explained.
When brands function as an extension of the cannabis dispensary team they can achieve an incredibly unique consumer experience that screams premium.
Whitley, who launched The Weekend Box, curates the best of the best in Nevada’s cannabis products.