Confessions of a Doobie Sister

Before I became a unicorn, I dabbled briefly in the music industry. I was one half of the female rap duo, “The Doobie Sisters”. I can’t believe I’m even divulging this embarrassing information about myself, but here I am… typing away!

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Four Sparkling Gems Becoming a Unicorn has Taught Me

Hello everyone! It is officially halfway through the first month of the year. I have a feeling that 2018 is going to be yet another busy year. How was your 2017? I know that mine was a bit turbulent. This year, I am committed to making the most of my year; I plan to make it as productive and insightful as possible. Hold me accountable, okay? With that being said, I promised myself that this year is going to be the year that I start learning again.

Starting a new job and career path is definitely helping me to achieve this goal. The past few years after graduating from university I have been relatively stagnant, but thanks to my role here at Social Media Unicorn, I am constantly applying myself and learning important lessons, both from a business perspective and general life lessons. Here are 4 things that I may have known, but only really realized in the past two months.

1. There Is a Learning Curve. Things have always come easily to me; I never had to work in school to understand concepts. This makes starting a new path that you have very little experience in difficult at times as an adult. I didn’t think I could “get it” the first two weeks, at all. I was genuinely worried. However, everyone kept telling me to stop stressing and understand that it’s going to take a moment for it to set in. I’m not accustomed to a learning curve – I know it exists, however, I never really experienced it to the full degree until recently. So with that being said, don’t be like me. Don’t stress out when you don’t understand something right away. Keep trying, eventually, chances are it will make sense.

2. Collaboration is Key. Enough said. When you get stuck, don’t let your ego get the best of you. Ask for help, trust in others, believe in the process. We can travel so much farther and accomplish exponentially more when we work as a team rather than struggling along by ourselves. (Read about my experience with this lesson… here!)

3. Mistakes Happen. I sort of pride myself on being a perfectionist. I either apply myself all the way or not at all. When I do apply myself and I make a mistake, I tend to take it a little hard. I came from a pretty intense household and you don’t make mistakes, so much to my surprise, when I made a mistake here… it wasn’t the end of the world, for once! The main key is owning up to your mistakes. In doing so, I was able to receive the criticism I needed to reevaluate and move forward; I was able to “let it go” at a much faster rate than I would normally for making mistakes. This ties back to my previous discussions about support systems. It is so crucial to surround yourself with people who want to build you up, and not tear you down.

4. Open Up More.  Sometimes it is difficult to open up to others because the feeling of rejection really does sting. Even in a work setting, opening up with your ideas can be scary because you worry that your ideas are going to be discarded. No one likes these feelings. However, if you don’t face your fears, you will never know what sort of collaboration can come from it. Opening up has allowed for me and my colleagues to bounce ideas off of one another and create some really interesting concepts!

I know these seem like simple concepts, but the more you really set your intentions on them and incorporate them into your day, you’ll be surprised at how differently your days flow! What are your thoughts? Do you struggle with any of these issues like me? Let’s connect in the comments! 💕

Women Grow: Get Lit and Fit Recap

   We started off 2018 with a remarkable Women Grow event hosted by Social Media Unicorn. The magical night focused on professionals mingling and networking with the hopes of learning how to incorporate cannabis into a fitness routine.

   There was a great energy in the air as the gregarious crowd waited for the festivities to begin. The attendees enjoyed an open bar and delicious hors devours while meeting and greeting new and familiar faces. The head unicorn in charge, Krista Whitley also took to the floor and interacted with guests before moderating the event.

   Our three amazing guest speakers for the ‘Get Lit and Fit’ event were: Rebecca Perrick, Jessie Sutphin and Deuvall Dorsey. Each of these fitness enthusiasts shared their do’s and don’ts of marijuana consumption before, during, and after their workouts. The common thread between all three guests was their desire to remove the stigma of cannabis users. Guests of the event were also treated with a detailed discussion on the differences between Cannabidiol (CBD) and Tetrahydrocannabinol (THC).

The next Women’s Grow event will take place on the 2nd Thursday of February.

Collaboration Really is Key

Hi all! I’m back and ready for another installment full of encouragement! I notice that when we discuss our journeys, especially our trials and tribulations, we as humans are able to connect and relate to one another on a different level. Vulnerability is difficult. New avenues are difficult. Navigating this world, in general, is definitely difficult. However, it’s evident that when we band together, often through sharing some of these obstacles and moments of weakness, we not only recognize similarities between individuals but are also able to understand and relate to one another better.

As a relatively new unicorn and a definite novice when it comes to marketing, I have encountered my fair share of obstacles within the past month trying to navigate my new career path. With anything new, there will more likely than not be a learning curve. I definitely hit a learning curve about two weeks ago.

Everything was moving along just fine; I was starting to get the hang of what social media managing entailed and finding a rhythm in my work. We decided to do something amazing and make an extension of our convenient, educational, and resourceful “The Weekend Box” into a CBD line! (Check it out, its my baby!) Amazing stuff right?! Well, with this came a great new responsibility for me: building a brand from the ground up.

Enter: roadblock. I hadn’t felt this overwhelmed and defeated since college! I knew the content that I was producing was mediocre, but I genuinely felt as if though I had no clue how to make it better. I gathered with my fellow unicorns and expressed my frustration. I voiced how I felt like I was failing and that I didn’t know what to do.

“Pump. The. Breaks.” Our great and fearless leader, Krista Whitley, said to me, “Let’s brainstorm.”

Literally, within 10 minutes I had a game plan, deleted my old content, had a week’s worth of content and ideas panned out, a vision, and most importantly: my confidence renewed. All it took was asking for some help, and within moments my supportive team, who know that through bouncing ideas off of one another and gathering other perspectives will lead to success, brought me back up. Surrounding yourself with people who believe in you is so crucial; they will inspire you and help direct you when you are lost. Always remember, when all else fails… collaboration is key.

Have you had moments where you felt stuck? Did you find that collaborating with others helped solve some of those issues? Leave me some of your thoughts in the comments!

Krista’s Weedsday Playlist

Krista Whitley, aka The Head Unicorn in Charge sat down with our friends over at to share some of her “Weedsday” playlist. These are songs that are great for a smoke session.

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4 Easy Ways to be Productive

The New Year is the perfect time to rectify bad habits. Holidays havoc has slowed and the typical schedule has resumed. Kick off your new year with these simple improvements! Read more