Krista’s Weedsday Playlist
Krista Whitley, aka The Head Unicorn in Charge sat down with our friends over at MagneticMag.com to share some of her “Weedsday” playlist. These are songs that are great for a smoke session.
4 Easy Ways to be Productive
The New Year is the perfect time to rectify bad habits. Holidays havoc has slowed and the typical schedule has resumed. Kick off your new year with these simple improvements! Read more →
Vendor Appreciation Day at Jenny’s Dispensary
On December 16th, our team was on site at Jenny’s North Las Vegas location to show our appreciation for their dispensary team and their patients. We came armed with swag, information, and one goal: to educate consumers about Caviar Gold and their fantastic line of products that launched in November in Nevada.
3 Reasons Why Women Entrepreneurs Will Make 2018 Better
2017 can easily be remembered as the year sexual predators were held responsible for their actions. There seemed to be a new allegation coming out every day. This not so shocking realization served as a reminder that women still have a long way to go in obtaining equal rights in the workplace.
Recently, Liz Elting, Founder and CEO of Transperfect shared with Forbes why it was necessary for women to take on more entrepreneurship roles and the steps needed to accomplish this goal. Read more →
7 Essential Concepts for Entrepreneurs
Ready to turn that dream of running your own business into a reality? You’re not alone. Recently, nine members of the Young Entrepreneurs Council (YEC) shared vital concepts that define successful leaders in today’s progressively challenging business world.
So, before you quit your day job, make sure you have these essential concepts down to a science. Read more →
A Message From Krista
Hi Unicorns,
Go where you are celebrated. I used to spend all my time trying to prove the folks wrong who criticize me, thinking it would make me better. Constructive criticism and feedback come from a place of love and authentic celebration of who you are. That’s why it’s important to get in where you fit in.
Learn to fall in love with life’s no’s. Every no is one no closer to the life changing yes. Rather than fighting the no, teach yourself to visualize that it is just one step closer to all of the bigger things you are meant to do. This one has been a rough lesson for me because I am impatient and I want it now, but I could not have the company and life I have today without all of those no’s.
Accept that people are imperfect. Lord, my friend, I fight this on the daily. Imperfections, mistakes, what the hell were you thinking, why can’t you just be what I want you to be- all that is a daily battle, but I try with my heart and soul to accept that the beauty of human beings is in their flaws. I want folks to accept me for all my fearless boldness and loud mouthed opinions, so that acceptance is something I strive for.
More than anything, know that you are appreciated. You are loved. Even in your darkest moments remember that it is darkest before the dawn and the good Lord is giving you great challenges because you are meant for great leadership.
XOXO,
Krista
Motherhood and Marijuana
I was 25 when my doctor told me that it would be difficult to have children due to my endometriosis. I foolishly assumed I was cursed with bad cramps before being diagnosed with. My doctor suggested prescribed medicines and multiple birth control methods, but they usually made me feel sick. Since, I was already using marijuana recreationally, I decided to use it for my menstrual pain. Once I learned that endometriosis was linked to endocannabinoid deficiency (ECD), I knew that cannabis would be the best method to battle my pain. However, I had to find out the hard way that smoking increases blood clots, but dried flowers and/or CBD oil works best because it combusts the cannabis and releases a range of cannabinoids.
Read more →
Social Media Burn Out – When Working in Social Media Makes You Hate Social Media
We’re living in the age of information, where connecting with people from all different walks of life is only a few keystrokes away. And what a wonderful world it is! However, working in social media can make maintaining your personal social media feel like, well, work. Here are some tips to keep your creative juices flowing!
Take time to unplug
Social Media is a 24 / 7, 365 job. Trends happen and disappear in the blink of an eye, and consumers expect near -instantaneous responses to their questions or comments. At this point, I feel naked if I’m not attached to my phone or computer. The constant screen time can block creativity and make everything feel fabricated, which makes creating content and captions feel like pulling teeth. It’s so important to take some time for yourself – to put down the electronics and simply observe the world around you, and not through a camera lens or Snapchat filter. Pressing the “reset” button on your brain is as simple as taking a 5 minute walk or meditation break, and it works wonders for clearing out the white noise of endless social media profiles.
Use what you know!
When you work in social media, you learn all the tips and tricks of the game: the best times to post, when to use or not use hashtags, how to up your engagement, etc. There’s no shame in putting these best practices to use in your own social media profiles. Taking the guesswork out of the details frees up your mind to focus on what matters: utilizing your creativity to put out authentic content.
Utilize a scheduling platform
Life gets busy, and when you manage social media accounts for others, managing your own can be tedious and time consuming. Utilizing a scheduling platform, such as Sprout Social Media Manager, is such an easy way to make sure you’re getting out the content you want people to see, without having to take time out of your busy day to post something spontaneously. Whenever you have some free time and are feeling creative, schedule out the next few days’ worth of content and then forget about it! It’s liberating to not have to think about it, and all it takes is a little forward thinking and pre-planning!
Social media is an ever-present part of our lives, and connecting with people from all across the globe is made easy by this information age. Taking advantage of the things you’ve learned and the technology you’ve been introduced to through social media marketing is a great way to save time and energy on your own social media. Don’t forget to take a few minutes each day for yourself, away from the tech, and you’ll find the joy in staying connected!
Photo Credit: Courtesy of HTSABO
Growing Knowledge: Ask a Grower
Are you curious about where your weed comes from? Who is growing this cannabis? What is their experience cultivating my medicine from seed? It has always intrigued me, but it never occurred to me to talk to my master grower father until I got into the cannabis industry. My dad, Duane Cattanach, owns Eagle Green Farm, a Southern Oregon craft cannabis grow. I had way too many questions to include in this post, but here are some of the questions I asked my dad!
What is growing cannabis like?
A lot of work! A serious challenge, constant changes.
Why is it hard to grow weed?
Nature controls the rules and keeping up with the state’s regulations is hard. You can’t control nature and regulations are constantly changing.
Soil vs. Hydroponics— what do you think is better?
Soil! It’s natural! I don’t use any chemicals to make it do what it does naturally, but I have never grown in hydroponics, I am a sun and soil kind of guy. I try and keep it as simple as I can.
What are the greatest challenges of an outdoor grow?
The weather constantly changing. Hot, rainy, plants get cold in the ground and sometimes their growth is stunted. Sometimes you have to start over if they are stunted too bad. Temperature is a big challenge, but it’s a double edged sword because it is a great climate for weed, yet you cannot control it.
How do you avoid pests/mold outdoors?
We use all natural products. Right now we are using an oil that combines cinnamon, thyme, and a couple other natural oils.
I thought that you could use some chemicals on weed and it won’t affect when you smoke it?
You never know with those chemicals. They say some are safe, but then when further research is done they pull those products and come out with another chemical blend. There’s no sense in using chemicals when it could be ingested into somebody’s system if we can produce it using natural products.
What’s your advice to consumer’s buying weed?
Use it in proper proportions, abuse with any substance is not good. Too much of anything is not good. I think the concentrates are way too over the top.
Thank you to Eagle Green Farm and my father for letting me take my Unicorn friend Blessings for a photo shoot and showing me your amazing plants! CANNOT WAIT FOR CROPTOBER!
Get Connected: Be Vulnerable
The Internet is connecting people everywhere every day. Why do we want to connect? To feel community, to not feel alone in our thoughts. One of my favorite aspects of cannabis is its ability to connect people. Combining cannabis and the Internet has been refreshing and exciting! Learning about branding has shown me how much fakeness is out there. These are some reasons to be authentic and vulnerable on social media.
Genuine Connections
Honesty is the best policy, you’ve heard it before! People do not want to interact with fake accounts. They want to talk to the source! Create a brand voice that people can connect with. Get comfortable with your products and brands and be honest about them. If you are speaking from a comfortable place then you create a comfortable environment, people will want to join in on the conversation!
Inspire Others
Showing your true self will inspire others to be themselves as well. You never know who you will connect with when you’re genuine online. When you put words together they have the energy to move people. You cannot bounce off of each other’s energy if only one of you has the energy. Present your magic every day and you will attract the right people.
Be Real
Be honest even on social media! This may be curated content, but we, the people, are the ones generating it! Use your passion, curiosity, and experience to produce amazing posts. Sharing your knowledge is caring for the betterment of others.
There is strength in your vulnerability. How amazing is it to have an online community for everything nowadays? Everyone can express their true colors and support one another. Let’s get real and get connecting today!